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Nutrition iQ continues to move customers in right direction

BY Michael Johnsen

WHAT IT MEANS AND WHY IT’S IMPORTANT — If only it were as easy as a voice in our heads screaming “Recalculating!” when we’ve taken that turn down the candy or chip aisle in the grocery store, then maybe diabetes and obesity wouldn’t quite be the epidemics that they are. Supervalu’s nutrition iQ comes about as close to an actual dietary GPS as you can get without affixing a Garmin to the shopping cart handle, and it’s a program that elevates the overall shopping experience to boot.

(THE NEWS: Supervalu expands nutrition iQ program. For the full story, click here)

Rather than suggesting a wrong turn may have been made, nutrition iQ offers the road signs that will help shoppers navigate any aisle, even the candy and chip aisles. And what’s even better is the engine driving this eat-this-not-that signage — Joslin dietitians and Supervalu nutritionists.

Beyond shoppers making smarter decisions as to what sits in their pantry however, nutrition iQ also sets the stage for Supervalu to fulfill the role of being a health destination. Anything you need to become healthier or maintain health can be found under one of Supervalu’s banners, from the food and supplements on the shelves to the pharmacists and nutritionists behind the bench.

“We strongly believe that a single destination where customers can find fresh food [and] have access to full pharmacy services [will] help customers achieve personal health goals, whatever those may be,” Chris Dimos, Supervalu’s president of pharmacy, told Drug Store News when nutrition iQ was first hitting store shelves. “We want to become a solution center for the sick [and] a destination for the healthy."

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FMI VP retires

BY Allison Cerra

ARLINGTON, Va. — A group representing the nation’s food retailers and wholesalers announced the retirement of its VP state government relations.

Bill Manteria will leave his post at the Food Marketing Institute March 15, a position he held since 1998, FMI said Friday. In his role, Manteria was responsible for directing the organization’s state government relations department and its relationship with the State Government Affairs Council, monitoring and developing industry responses to key state legislative and regulatory issues affecting the retail food industry, the organization said.

“[Bill Manteria’s] knowledge and experience in state government affairs has benefitted FMI members across the country,” said Leslie Sarasin, FMI president and CEO. “We will miss him and we wish him all the best as he begins this new chapter in his life.”

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Wegmans Menu mag celebrates 10 years

BY Michael Johnsen

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}p.MsoNormal, li.MsoNormal, div.MsoNormal { margin: 0in 0in 0.0001pt; font-size: 12pt; font-family: “Times New Roman”; }table.MsoNormalTable { font-size: 10pt; font-family: “Times New Roman”; }div.Section1 { page: Section1; }ROCHESTER, N.Y. — Wegmans on Thursday celebrated the 10th anniversary of its Wegmans Menu magazine, a free publication highlighting ideas for easy, healthy and affordable meals for the season. In those 10 years, the magazine has reached a circulation of nearly 1 million.

“When we launched Wegmans Menu magazine 10 years ago, we wanted to share our passion for food with readers,” stated Wegmans CEO Danny Wegman. “We wanted to give them help making meals easy, healthy and affordable, and wanted to encourage them to eat more vegetables and fruit.”

“Our Meal and Recipe Development Team, which includes several of our executive chefs, does an amazing job making ideas work in the kitchen,” commented John Hawkes, Wegmans Menu editor.

Recipes now are grouped toward the front of the magazine with feature articles toward the back, so readers can find what they’re looking for quickly. New features have been added over the years, including “Chefs Unplugged,” for home cooks ready to go beyond the ordinary. In the current issue, Wegmans executive chef for Asian cuisine, Kenny Chei, shared recipes and tips for making dim sum.

The publication also has embraced an age where many shoppers consume their media over their smart phones — several of the magazine’s articles contain a Quick Response code, a type of bar code that conveys instructions to mobile devices. For example, the QR code can direct a phone to a video hosted on Wegmans.com.

Rounding out the current issue of the magazine are articles on healthy living, the seasonal pantry and in-depth pieces on foods worth knowing more about.

 

 

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