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Nutrisystem launches line at Kroger

BY Allison Cerra

FORT WASHINGTON, Pa. — A weight management products and services provider is bringing its items to retail.

Nutrisystem announced the retail debut of its Nutrisystem Everyday product line at Kroger. Available in bars, smoothies, bakery and breakfast items, each product delivers low fat and calories, and is a good source of fiber and protein, the company said.

"The expansion into the retail channel is a natural progression given our strong consumer brand and reputation within the weight loss industry," Nutrisystem Everyday SVP and general manager Dianne Jacobs said. "We are very excited to debut our Nutrisystem Everyday products with Kroger. Our goal is to have broad distribution within all retail channels and with retailers who share our mission of bringing additional health and wellness options to consumers. We expect to be fully national by 2013 and we’re receiving an enthusiastic response from the retail community who now has the opportunity to offer the Nutrisystem brand with the Nutrisystem Everyday line."

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Mountain Dew partners with ‘The Dark Knight Rises’

BY Allison Cerra

PURCHASE, N.Y. — Mountain Dew has partnered with Warner Bros.’ "The Dark Knight Rises," which will hit theaters this summer.

Mountain Dew’s "The Dark Knight Rises" 360-degree campaign will include the debut of Mtn Dew Dark Berry, a new limited-edition flavor inspired by "The Dark Knight Rises;" limited-edition 16-oz. cans of Mountain Dew that will feature a thermochromic bat symbol that transforms from black to green color when chilled; as well as cable, primetime TV, radio and digital advertising.

"Mountain Dew is all about fueling passion and that is what this partnership is based on," Mountain Dew VP marketing Brett O’Brien said. "You’d be hard-pressed to find more passionate fans than those of Dew and ‘The Dark Knight’ franchise. Our goal is to offer those fans unique experiences — from package and product innovation to exclusive content and access that only Dew and Batman together could provide."

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Report: Coca-Cola to tout mid-calorie Sprite, Fanta beverages

BY Allison Cerra

ATLANTA — Coca-Cola reportedly is gearing up to roll out mid-calorie beverages in select markets.

Scott Williamson, a Coca-Cola spokesman, was quoted as saying that the beverages, which will be marketed under the Sprite and Fanta brands, is "a limited test of new formulations to see if they might appeal to consumers."

Beverage Digest first broke the news Monday, followed by several other news outlets. The beverages would be sweetened through "combination of sugar, the stevia-based sweetener Truvia and erythritol, a sugar alcohol that has virtually no calories and does not cause intoxication," the New York Times reported.

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