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NutraSweet to release stevia-based sweetener

BY Melissa Valliant

CHICAGO NutraSweet Co., maker of aspartame-based sugar substitutes, is hopping on the bandwagon of manufacturers that are creating introducing a stevia-based sweetener called NutraSweet Natural sometime this year.

Coca-Cola’s Truvia and Pepsi’s PureVia have already been approved by the FDA; Truvia will be used in a line of Sprite, while PureVia will be incorporated in three new SoBe Lifewater flavors.

Stevia is the generic name for a plant native to Paraguay and has been used as sweeteners for coffee, among other food products. Cargill began marketing packets of Truvia last May. The natural sweetener delivers a kick 200 times sweeter than sugar and is produced through a process in which the leaves are picked, dried and added to water.

NutraSweet Natural will be a food service industry product and is currently being created in NutraSweet’s Chicago laboratory.

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New Special K cereal and snack offer less calories for the weight-conscious consumer

BY Melissa Valliant

BATTLE CREEK, Mich. Surveys say that only about 8% of Americans actually end up keeping their New Year’s resolution, and Kellogg Company is introducing two new products in an effort to change this. Special K Crackers and Special K Blueberry put a dent in appetites without putting consumers a step behind on their weight loss plans.

Ninety percent of women crave snacks during the day, often in the afternoon.

With only 90 calories for every 17 crackers, Special K Crackers provide the crunch women crave in an afternoon snack without the guilt. The crackers are Special K?s first-ever snack and offer 8 g of whole grains in every 8-oz.pantry pack. The snack is available in Tomato & Herb and Multi-Grain flavors.  

A November study from The General Mills Bell Institute of Health and Nutrition in Minneapolis reported that eating cereal for breakfast may help manage people?s weight and encourage a more healthy eating regimen throughout the day. According to Kellogg, Special K Blueberry Cereal with skim milk, fruit and black coffee totals less than 250 calories. The cereal combines crunchy rice, whole-wheat and blueberry flavored flakes with oat and blueberry flavored clusters.

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P&G to bring clean drinking water to Zimbabwe

BY Antoinette Alexander

CINCINNATI Procter & Gamble and global health organization Population Services International have announced that they will provide 10 million liters of drinking water to help prevent cholera in Zimbabwe. More than 1,000 people have died from the current cholera outbreak in Zimbabwe.

Developed by P&G, PUR Purifier of Water is a powdered water clarification and disinfectant technology that comes in small packets. Using some of the same ingredients as municipal water systems, the PUR water purification packets remove pollutants and cysts, as well as kill viruses and bacteria, including the bacteria that cause cholera, P&G stated.

The packets will be distributed for free to those living in areas with high cholera outbreaks in and around Harare, Beitbridge and Mudzi, Zimbabwe.

Approximately 10,000 families with 40,000 to 60,000 people will be reached with the free distribution of the PUR packets to meet their water treatment needs for three months.

“P&G is grateful for the work of our safe drinking water partners, PSI and AmeriCares, during this holiday season to make PUR available to the people of Zimbabwe and to help address this deadly cholera outbreak,” stated Greg Allgood, director of Children’s Safe Drinking Water at P&G. “PSI will provide the equivalent of 300 tanker trucks of purified water treated with the PUR packets in order to help prevent thousands of cases of cholera.”

The Children’s Safe Drinking Water program is a signature program of P&G’s Live, Learn and Thrive global cause, which reached more than 60 million children in need around the world last year. P&G launched CSDW in 2003 and since then has worked with partners to provide more than 1.3 billion liters of clean drinking water to people in more than 40 countries.

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