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NutraSweet to introduce retail rival to Sweet’N Low

BY Jenna Duncan

CHICAGO NutraSweet Co. has announced it will launch an additional artificial sweetener to its product line—a product more likely to compete with Sweet’N Low.

NutraSweet Co. says it plans to expand into retail markets by making its products more competitive. For one, it has created a rival to Equal under the NutraSweet brand and, like Equal, packaged the sweetener in blue.

NutraSweet said its newest product will not contain saccharin, like rival Sweet’N Low, but will be made from the artificial sweeteners acesulfame potassium and neotame, and will be packaged in pink. Until recently, NutraSweet Co. has only manufactured its sweeteners using aspartame, the same ingredient used in Equal sweetener.

The pink packets of NutraSweet will begin to appear at food service locations next month, and Craig Petray, the company’s chief executive officer, said it will arrive at retail outlets in the third quarter. NutraSweet said it will also release a packet sweetener to compete with Splenda, packaged in yellow and containing a minute amount of real sugar.

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Nestle Chocolate to add rich, dark varieties

BY Jenna Duncan

LAUSANNE, Switzerland Nestle SA has announced plans to respond to demands from older buyers in many countries who crave darker chocolates, the Nestle’s head of chocolate operations, Petraea Heynike has said.

“Dark chocolate is a still-accelerating trend. Even countries which have no dark chocolate tradition are successfully introducing such products. ‘Premiumization,’ the move towards refined chocolate, is another important trend. In our strengthened focus on premium, we want to increase our use of high-quality raw materials and production methods,” she said.

Nestle’s presence in the global market, worth about $90.37 billion U.S.D. and showing growth of about 5 percent per year, annually, places the food company in second place with about 12.5 percent of the market (it is second to Mars Inc. which currently holds about 14.8 percent).

Nestle has launched more than 200 new chocolate products in the past few years, and is is the global leader in dark chocolate, Heynike said. Heynike and Nestle also emphasized the dark chocolate’s purported health benefits, citing data from Nestle’s research and development team.

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Ukrop’s appeals to shoppers to ‘go green’ with reward promotion

BY Jenna Duncan

RICHMOND, Va. Ukrop’s Super Markets is encouraging its shoppers to think about the environment when shopping for groceries.

From March 31 through April 26, Ukrop’s Valued Customer cardholders who buy specially marked “green” products and scan their UVC cards will receive a $0.05 bag credit and have the chance to win a $1,000 Ukrop’s gift card.

All 29 Virginia Ukrop’s stores will participate in the green promotion, which runs through the week of Earth Day [April 22].

Some of the items included in the campaign are Clorox Greenworks cleaning products, Mrs. Meyer’s Clean Day products, Seventh Generation products, Ukrop’s All Natural bakery, meat or Spring Water products, as well as fresh fruits and vegetables.

Julie Bishop, manager of culinary and wellness trends at Ukrop’s, said, “Ukrop’s offers our customers products and opportunities to ‘Go Green’ by recycling, eating eco-friendly, and keeping an eco-friendly home. We want to remind our customers that these small lifestyle changes and green choices can have a big impact on our community and our environment.”

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