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Nurish Brands introduces ‘natural’ energy drink alternative Feel Natural Energy

BY Michael Johnsen

CHICAGO — Nurish Brands on Thursday launched Feel Natural Energy, a new energy drink available in Rexam 10.5-oz. Sleek cans.

"Feel is an altogether different kind of energy drink," stated Brian Turner, president and CEO of Nurish Brands. "We developed Feel from the ground up to satisfy the demands of health-aware, active individuals — individuals who won’t go anywhere near mainstream energy drinks," he said. "There’s undoubtedly a significant ‘need state’ for caffeine, yet more and more consumers desire a caffeinated alternative that makes them feel like they’re doing something good for themselves. Feel is a great-tasting energy beverage that’s naturally low in calories and confers ‘real’ nutritional benefits."

The lightly carbonated, naturally sweetened drink boasts just 15 calories and contains no artificial flavors, colors or preservatives, the company announced. Feel is available in three flavors: raspberry lemonade, wild berry and mango passionfruit.

Each serving provides a full day’s supply of vitamin C, along with essential nutrients like calcium and vitamin D and 85 mg of naturally occurring caffeine. 

Feel Natural Energy recently received the Bronze Medal for the energy drink category in Beverage World Magazine’s 2012 global packaging designs awards.

Feel Natural Energy is currently available at select retailers in Michigan, with plans for continued expansion throughout the Midwest, including Chicago.   

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Kellogg transitions into 2013 with innovative new products

BY Rebecca Haughey

BATTLE CREEK, Mich. – Kellogg on Thursday announced a lineup of innovative additions to its most successful brands for 2013, featuring new flavors and healthier options for snacking.

"We are building off these [snack] brands with new products that reflect our deep understanding of people’s evolving taste preferences and nutrition needs," said Alan Gravely, SVP marketing and innovation for Kellogg Snacks.

Nutri-Grain Fruit Crunch bars are a crunchy variation of the popular cereal bars, which combine 20 g of whole grain and real fruit. The Special K brand’s lineup of healthier snacks include Special K Blondie Brownie Bites featuring chocolate chips along with vanilla and butterscotch flavor, packed in 100-calorie pouches. Other Special K additions for 2013 include a Berry Streusel variety of Pastry Crisps and new Honey Barbecue cracker chips.

Other new products include:

  • FiberPlus Antioxidant Protein Chewy bars, in Mixed Nut and Peanut flavors
  • Keebler Peanut Butter-filled Fudge-dipped pretzels
  • Double Chocolatey Chunk Rice Krispies treats
  • Honey Wheat, Pizza and Cheese flavors of Pringles
  • Sour Cream & Onion, and Farmhouse Cheddar flavors of Pringles Multigrain
  • Cheez-it Provolone Crackers

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Nestlé Waters North America announces new president and CEO

BY Rebecca Haughey

STAMFORD, Conn. – Current Nestlé Waters North America president and CEO Kim Jeffery will step down from the role after 20 years, to assume a nonexecutive chairman position on Feb. 1, 2013, the company announced on Thursday. He will be succeeded by Tim Brown, current president and CEO of Nestlé Canada.

Brown, 49, has served as president and CEO of Nestlé Canada since 2010, overseeing such global brands as Lean Cuisine, Kit Kat and Smarties. Previously, Brown spent 22 years at Nestlé Waters North America as EVP retail operations and general manager.

During his time at Nestlé Canada, Brown oversaw the introduction of popular new products, developed the Nestlé Canada Vision and Values, and helped Nestlé Canada earn recognition as one of the Best Workplaces in Canada in 2012.

"I am excited to continue to build on the legacy achieved by Kim Jeffery," Brown said. "Kim led the company from a single brand to the largest bottled water company in North America, while emphasizing environmental responsibility, and cultivating the very best corporate culture in the food and beverage business."

Jeffery, 64, joined the company in 1978 as central division sales manager, eventually assuming the company’s top position in 1992. Under his leadership, NWNA has grown from a $650 million in revenues business to the leading bottled water company in North America — with sales of $4.4 billion in 2011.

“The business success and strong values-based culture we built as a team transcends any individual, and having known and worked with Tim for more than 25 years, I know he is committed to building on this strong foundation as he leads the organization to continued growth and success," Jeffery said.

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