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Nuk introduces Freshfoods line

BY Allison Cerra

HACKENSACK, N.J. — Nuk has partnered with children’s nutrition expert and cookbook author Annabel Karmel to create a line that offers parents the necessary tools to create nutritious meals for baby at home.

Nuk said its Freshfoods product line includes cooking and storage accessories, along with step-by-step guides for cooking simple, healthy and delicious homemade meals for baby. The line includes such products as the Cook-n-Blend baby food maker, mash and serve bowl, and fill and freeze pops. The line is available at select retailers, including Walmart/Walmart.com, Target.com, Amazon.com, Meijer, H-E-B and Buy Buy Baby.

"For half a century, the Nuk brand has given babies the best start in life with products that directly impact their health, development and futures," Nuk VP marketing Walter Lehneis said. "Aligning with Annabel Karmel is a natural fit for us as we look to provide meaningful solutions for modern parents that will support the overall health of their babies now so they can enjoy a lifetime of benefits."

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Shaw’s kicks off Sizzlin’ Summer Giveaway

BY Allison Cerra

WEST BRIDGEWATER, Mass. — Supervalu banner Shaw’s is celebrating the upcoming summer season with its Sizzlin’ Summer Giveaway.

The Shaw’s Sizzlin’ Summer Giveaway allows customers to collect game tickets for a chance to win their various prizes, including cars, boats, vacations, gift cards, free products and cash prizes. How it works: Customers earn a game piece with qualifying purchases each time they shop and can earn additional game pieces by using their Shaw’s rewards card and purchasing participating products in the store. Game boards also are available, while supplies last, so customers can see how close they are to winning a prize. In addition to the "collect-and-win" prizes, the giveaway also will feature instant win prizes and in-store discounts, the company said.

"Shaw’s Sizzlin’ Summer Giveaway is going to provide some exciting opportunities for customers to win some life-changing prizes, including a guaranteed $1 million winner," Shaw’s president Mike Stigers said. "As we launch into the summer season, the Sizzlin’ Summer Giveaway will help us showcase our stores and products while creating a fun atmosphere for our customers and associates. In addition, it encourages our customers to earn game tickets by purchasing items important to their summer cooking and entertaining."

There is no purchase necessary to enter or win. Additional details can be found on Shaws.com/sizzlinsummer.

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Survey: 40% of smartphone owners redeem coupons on mobile devices

BY Allison Cerra

WHITING, Ind. — Smartphones and couponing go hand in hand, according to a new CouponCabin.com survey.

Among 3,312 U.S. adults ages 18 years and older surveyed by Harris Interactive on behalf of CouponCabin, 40% of smartphone users said they have redeemed a coupon on their mobile device. When it came to frequency, nearly one-third (29%) of smartphone users searched for coupons on their device at least once a month, with 40% of U.S. adults ages 18 to 34 years doing the same. When asked what types of coupons they have redeemed on their smartphones, users said the following:

  • Daily deals: 41%;

  • Grocery coupons: 39%;

  • Online coupon codes: 34%;

  • Printable coupons: 29%;

  • Freebies such as free samples or coupons toward free trial of items: 24%; and

  • Other non-grocery coupons: 23%.

When it came to the use mobile applications while shopping on smartphones, 72% of respondents said were at least somewhat likely to use a mobile app that offers savings with different types of coupons (i.e., grocery, nongrocery, etc.).

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A.CASON says:
May-22-2012 05:25 pm

Since I'm giving a speech in June at the Fancy Food Show on Mobile and the Modern Consumer, I've been tracking mobile coupon activity closely. According to Jupiter Research worldwide redemption of mobile coupons is expected to reach 8% by 2016 -- with the US lagging behind eastern markets. Harris Interactive found 40%? Questionable, since the majority of retailers are unable to scan mobile coupons with their current scanners - a major standstill that some technology, like MoBeam, is trying to solve. Angela Cason tempostrategic.com

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