HEALTH

NTP studies find Chromax safe

BY Michael Johnsen

PURCHASE, N.Y. Nutrition 21 on Thursday announced that study results released by the National Toxicology Program support the safety of short-term and long-term use of Chromium Picolinate.

“We are pleased with the conclusions of the NTP studies. Over the years Chromax chromium picolinate has proven to be an efficacious compound in assisting consumers to safely and proactively attain, and maintain, healthy blood glucose levels, carbohydrate metabolism, and body composition,” stated Michael Zeher, president and chief executive officer of Nutrition 21. “The results of these highly credible studies build upon the extensive database of safety data behind our products, and help provide retailers and consumers with the added confidence they need to initially buy our product and to become loyal repeat customers.”

Multiple safety studies were performed in animals, including a two-year study using daily doses of chromium picolinate equivalent to 50,000 times the common human dose found in supplements. Results of the studies can be viewed at the NTP website by clicking here.

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Forward Foods introduces Detour Lean Muscle bar

BY Michael Johnsen

MINDEN, Nev. Forward Foods, maker of Detour, on Wednesday announced the addition of the Detour Lean Muscle bar to its existing line of energy bars.

With 32 grams of high-quality protein and only 3 grams of sugar, Detour Lean Muscle is designed to help serious athletes build and maintain lean muscle mass. Detour Lean Muscle is fortified with 20 vitamins and minerals and provides 2,000 mg of omega 3’s per bar, a first in the protein bar category according to the company.

“Our consumer research shows that many serious athletes consider building lean muscle mass to be the next level of physical achievement, and they’re looking for a protein bar to help them reach that goal,” stated Patrick Muldoon, chief executive officer of Forward Foods. “The Detour brand is known for providing high performance protein and great taste, so a premium bar that also provides vitamins, minerals and healthy fats should really connect with consumers and is a great addition to the Detour product line.”

Detour Lean Muscle will be initially available in cookie dough caramel crisp flavor. Each bar contains 350 calories. The bars will be available in health and fitness retailers and online at www.detourbar.com in September.

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Wellesse introduces glucosamine powder packets

BY Michael Johnsen

FERNDALE, Wash. Wellesse on Wednesday announced the launch of Joint Movement Glucosamine Powder Packets, a portable version of the company’s liquid glucosamine supplement.

“Joint support is now possible anywhere—while you’re walking, on the golf course or running errands,” stated Greg Andrews, Wellesse vice president of marketing and product management. “Simply add a Powder Packet to your water bottle and reap the benefits of liquid glucosamine; it’s a fast-absorbing formula that supports joint health and flexibility.”

Joint Movement Glucosamine in powder form contains 2,000 mg glucosamine, 1,200 mg chondroitin and 500 mg MSM.

“Wellesse Glucosamine is the natural choice for physically active people, especially those who don’t like to swallow large pills,” Andrews said.

The new Joint Movement powder packets are available in natural berry or citrus flavors and are sold in packets of 10 for a suggested retail price of $11.99. They are available at Rite Aid, drugstore.com and Vitacost.com.

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