NSS brings Manuka Secrets brand to U.S.
ST. LOUIS — National Sales Solutions, a provider of sales, marketing and supply chain management for consumer packaged goods companies, has announced retail distribution for its client, Manuka Secrets. Manuka Secrets is now available at Ulta Beauty stores nationwide.
Manuka Secrets specializes in certified natural skin care created from New Zealand’s indigenous Manuka Tea Tree bush. Manuka Honey is known for many properties that can benefit skin, including its role in encouraging cell regeneration and fighting bacteria, inflammation and free radicals. These properties help smooth skin, diminish signs of irritation and improve the skin’s own ability to brighten and tone, reducing the appearance of lines and wrinkles.
According to NSS, Manuka Secrets is the first complete skin care line made from Manuka Honey. Manuka Secrets is certified natural and environmentally friendly.
“Manuka Secrets is a powerful tool for shoppers seeking anti-aging skin care. And for those men and women who recognize the importance of natural personal care, Manuka Secrets offers a certified solution,” stated Angie Echele, EVP of NSS.
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Deloitte: Retailers are missing the mark on ‘digital influence’
- Mobile influence is up, but price checking is down: Consumers surveyed indicated they are 30% less likely to use smartphones to perform price comparisons in-store than they were a year ago. This decline occurred while the influence of smartphones alone on in-store sales rose to 28% in 2014, up from 19% the prior year. Consumers are advancing in their sophistication – using mobile more often for inspiration and idea generation earlier in their shopping process, and not simply as a price comparison vehicle;
- Digitally-influenced consumers buy more and spend more: Consumers who use digital while they shop convert at a 20% higher rate compared to those who do not use such devices. Consumers that access social media during the shopping process are four times more likely to spend more, and almost one-third (29%) of those surveyed are more likely to make a purchase the same day they turn to social media before or during their shopping trip;
- Hispanic and Latino consumers are highly digitally-influenced: Nearly half (49%) of Hispanic and Latino consumers use social media during their shopping journey, compared to 32% across all ethnic groups. Additionally, 41% of Hispanic and Latino consumers indicate they spend more in the store due to digital activities, compared to 28% of all consumers surveyed; and
- Not all categories are equal: Digital behavior has evolved across all categories, most notably baby/toddler and home furnishings. The digital influence in the baby/toddler category jumped from 39% to 52% in one year, and now accounts for more than half of all brick-and-mortar sales in that sector. Additionally, 56% of consumers shopping baby/toddler items consult social media for assistance. In the home furnishings category, nearly 4 in 10 consumers (38%) indicate they spend more when using their devices in the shopping process.