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NRF reveals costume trends for Halloween 2010

BY Allison Cerra

WASHINGTON Expect to see many consumers donning Buzz Lightyear and Alice in Wonderland costumes this Halloween, a survey conducted by BIGresearch on behalf of the National Retail Federation revealed.

The survey found that nearly 120 million children, adults and their pets likely are to sport traditional and trendy costumes this year, but some old habits are tough to break: About 4.3 million children will dress up as a princess this year. Other popular costumes, such as witches and pumpkins, also continue to be popular choices this year, NRF said.

What’s more, pop culture and Hollywood still play a large role in costume choices for all ages. Thousands of children will hit the streets dressed as Buzz Lightyear (648,000) and Harry Potter characters (459,000) this year — both are new to the list. Nearly 1.8 million children will crawl through town as Spider-Man (No. 2) and 1.7 million will be a witch (No. 3). Additionally, “Alice in Wonderland” characters made the adult costume list for the first time this year, tying with Star Wars characters (No. 16).

“Aiming to attract shoppers of all ages, retailers have already begun stocking their shelves with a wide variety of costumes, from classic favorites to pop-culture icons,” said NRF president and CEO Matthew Shay. “With more people than ever planning to dress up this Halloween, partygoers should not wait until last minute to buy their costumes.”

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NRF responds to Chinese currency legislation

BY Alaric DeArment

WASHINGTON Another group representing retailers has joined those opposed to legislation designed to pressure China to revalue its currency.

 

Following last week’s statement of opposition by the Retail Industry Leaders Association, the National Retail Federation is urging the House to reject H.R. 2378, the Currency Reform for Fair Trade Act, a bill that would require the Department of Commerce to determine whether a country’s currency is undervalued and constitutes an illegal export subsidy when considering cases of countervailing duties. The organization said the bill may violate certain World Trade Organization policies that determine what kinds of government financial contributions can be considered prohibited export subsidies and that it could set off retaliatory measures against U.S. exports by the Chinese.

 

 

Many members of Congress lately have stepped up criticism of China’s policy of pegging its currency, the renminbi yuan, to the U.S. dollar, saying that it constitutes currency manipulation that undercuts U.S. manufacturers.

 

 

“While we agree that the Chinese currency needs to move toward a market-determined exchange rate, H.R. 2378 would be ineffective in addressing the currency issue and would create significant costs for U.S. companies and workers in retail and other industries,” NRF SVP government relations Steve Pfister said. “This bill cannot provide effective leverage over China to resolve the currency issue or have any positive impact on either the trade deficit or U.S. jobs.”

 

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Clorox gets new look

BY Allison Cerra

OAKLAND, Calif. Clorox unveiled its new corporate logo this week, marking the company’s most dramatic logo overhaul since 1957.

The nearly 100-year-old company said that the new logo reflects its focus on eco-friendly products and the strengthening of its brand portfolio.

"Our new logo better communicates what The Clorox Co. stands for today," said Clorox chairman and CEO Don Knauss. "We’ve kept visual elements that reflect our heritage, but we emphasized our forward-thinking mindset and objective to achieve strong growth, drive innovation and focus on sustainability."

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