BEAUTY CARE

NRF: Mother’s Day spending to top $172

BY Gina Acosta

WASHINGTON — Families this year are ready to splurge on jewelry, flowers, gift cards, brunch and apparel for mom.
 
According to the National Retail Federation’s 2015 Mother’s Day Spending Survey conducted by Prosper Insights & Analytics, Americans will spend an average of $172.63 on mom this year, up nearly $10 from $162.94 last year and the highest amount in the survey’s 12-year history. Total spending is expected to reach $21.2 billion.
 
“We’re encouraged by the positive shift we’ve seen in spending on discretionary and gift items from consumers so far this year, certainly boding well for retailers across all spectrums who are planning to promote Mother’s Day specials, including home improvement, jewelry, apparel and other specialty retailers as well as restaurants,” said NRF President and CEO Matthew Shay.
 
When it comes to gifts, the majority of consumers will pick up a greeting card for mom (80%), spending more than $786 million, and more than two-thirds (67.2%) of those celebrating will buy flowers, to the tune of $2.4 billion. Shoppers also plan on gifting apparel and clothing items (35.8%), spending more than $1.9 billion, up from $1.7 billion last year. Families will also surprise mom with a special brunch or activity ($3.8 billion), electronic items like a new smartphone or e-reader ($1.8 billion), personal services such as a spa day ($1.5 billion), housewares or gardening tools ($890 million) and books and CDs ($480 million).
 
Looking for a ‘wow’ from mom, 34.2 percent of Mother’s Day shoppers are planning to splurge on jewelry, spending a survey high of $4.3 billion for the special day, up from 31.7 percent and $3.6 billion last year. Many people know that a gift card could go a long way: Two in five (44.2%) will give mom a gift card, spending more than $2.2 billion.
 
“Mother’s Day is extremely unique and personal for millions of consumers, and families this year will look for different ways to enjoy their time with mom,” said Prosper’s Principal Analyst Pam Goodfellow. “While some will splurge, others will search high and low for the perfect, practical gift, knowing that she likes any gift that comes from the heart.”
 
Most shoppers will head to department stores (33.4%), while others will shop at specialty stores (28.2%) or discount stores (24.8%). With shoppers ready to get out of the house after a long winter, fewer shoppers will be shopping online this year (25% vs. 29% last year.) The survey shows that 18- to 24-year-olds who own smartphones and tablets are most likely to use these devices to research products and compare prices for gifts (46%), and are most likely to use their tablets to purchase a gift (30.2%) – but this age group won’t necessarily be the biggest spenders compared to other age groups: 25- to 34-year-olds plan to spend the most on mom, at an average of $244.32; 18- to 24-year-olds will spend an average of $214.81.
 
The majority of shoppers plan to buy for their mother or stepmother (62.5%), while 23.2 percent will shop for their wife, 9.8 percent will shop for their daughter, 8.9 percent will shop for their sister and 7.4 percent plan to splurge on their grandmother.
 
The NRF 2015 Mother’s Day Consumer Spending Survey was designed to gauge consumer behavior and shopping trends related to the Mother’s Day holiday. The survey was conducted for NRF by Prosper Insights & Analytics. The poll of 6,285 consumers was conducted April 1-9, 2015. 
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Carma Laboratories names VP of research and development

BY Antoinette Alexander

FRANKLIN, WI — Carma Laboratories, the manufacturer of Carmex lip balm products, has appointed Keith Edgett as VP of research and development.

Edgett, who officially boarded on Jan. 1, is responsible for leading all facets of product development, global regulatory compliance and product innovation.
 
Prior to his appointment, Edgett served as VP of R&D at eos Products, where he led the design, startup and staffing of a research and development facility establishing internal product development capabilities.  At Kimberly Clark HealthCare, Edgett directed innovation and product development, overseeing all new infection prevention and wound healing medical device product development. Edgett has also served as VP of feminine care R&D at Playtex Products, senior director of open innovation at EPC and director of Suncare R&D at Schering-Plough Healthcare Products.
 
 
 

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ITCosmetics, author Emily Liebert team up for exclusive beauty set tied to new book

BY Antoinette Alexander

NEW YORK — Beauty brand ITCosmetics has teamed up with author Emily Liebert, who writes novels about the real-life concerns and complexities of women, to create an exclusive set of products tied to her new book.

Liebert’s new book, Those Secrets We Keep (out June 2), is about three women whose lives are forever changed one summer when their deepest secrets are revealed.
 
The new products include: Mini Hello Lashes (a 5-in-1 mascara), Mini No Tug Black (a waterproof gel eyeliner), and Mini Brow Power (a universal eyebrow pencil.
 
“I’m thrilled to be partnering with ITCosmetics on a set of products tied to the launch of Those Secrets We Keep. I’ve had nice success in the past collaborating with brands that organically complement my novels. IT is the perfect partner for this new book because their products are a woman’s best kept beauty secret and my book is all about the secrets women keep,” Liebert stated.
 
 

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