NRF: July 4 spending looks bright
WASHINGTON, D.C. — Americans are feeling patriotic as July 4 approaches, and they are putting their wallets where their feelings are. According to the National Retail Federation 2015 Independence Day Survey conducted by Prosper Insights & Analytics, more than 156 million consumers, or 64% of those celebrating, are planning to take part in the July 4 holiday by attending a cookout, picnic or barbecue, spending an average of $71.23 per household, up 4% from $68.16 in 2014.
Total spending on food items for the holiday is estimated to reach $6.6 billion.
More than 48 million consumers (23%) will shop for holiday merchandise such as decorations and apparel.
When asked about the impact gas prices will have on their spending, nearly eight-in-10 (78%) consumers say that the price of gas will not impact their spending for the holiday weekend, up from 70% who said so in 2014.
“The busiest half of the year for retailers is about to begin, and with economic conditions swaying in consumers’ favor more so this year than last, many seem eager to take advantage of retailers’ promotions,” said NRF president and CEO Mathew Shay.
DripDrop hits Rite Aid shelves
SAN FRANCISCO — DripDrop, a new rehydration solution for children, adults, and seniors, is now available in Rite Aid stores nationwide.
According to the company, it is better tasting and easier to drink than pediatric solutions, with three times more electrolytes and half the sugar of most sports drinks. DripDrop can be used for:
• Seniors, who are generally more susceptible to dehydration than healthy adults, and are often reluctant to drink very much water because going to the bathroom is difficult.
• People taking prescription drugs or supplements that list dry mouth or dehydration as a side effect.
• People with chronic GI conditions who have trouble absorbing or retaining fluids. DripDrop is absorbed quickly in the duodenum and the small intestine, which can keep someone suffering from Crohn's, Colitis, IBD, or short gut syndrome out of the hospital.
• Children, who are more susceptible to dehydration, especially if they experience vomiting, diarrhea, or excessive sweating caused by heat, fever, or exertion.
• Athletes to use before, during or after a workout.
A 2014 clinical study conducted in Singapore by DSO National Laboratories found that DripDrop hydrates 34% more effectively than water alone, and 20% more effectively than the sports drink tested, the company stated.
DripDrop Natural Berry flavored powdered packets can be found in the baby aisle at Rite Aid. Each box contains eight 8-ounce servings that are mixed with water.
Lindt introduces new exotic fruits line
STRATHAM, N.H. — Lindt USA introduced a new exotic fruits collection within its Excellence dark chocolate line on Tuesday.
The Excellence Exotic Fruits collection features three flavors: pomegranate, blackberry with acai and lychee.
"We're thrilled to transport consumers on a flavor journey around the world with the new Excellence Exotic Fruits dark chocolate bars," Lindt master chocolatier Ann Czaja said. "We strive to set ourselves apart in the exotic fruits space by working with unique fruits and flavor combinations, giving chocolate lovers the ultimate tasting experience. Lindt is the first premium chocolate company to pair lychee with dark chocolate, resulting in a perfectly balanced, harmonious duo with exceptional synergy.”