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NPD research points to growing appeal of ‘healthy’ snacks

BY DSN STAFF

CHICAGO — New research from the NPD Group’s food industry research is showing that whatever a consumer is snacking on, it’s important they think it’s healthy. According to NPD’s Future of Eating report, the biggest draw for consumers is whether a snack has perceived health benefits. 
 
Since 2006, the consumption of better-for-you snacks like yogurt and sports bars has gone up 14%, and NPD says that these snacks’ consumption will surpass that of sweet snacks by 2018. The big drivers of healthier snacking, according to the report, are young consumers, particularly those under 48 years old. 
 
“Snacking today is a prevalent behavior and there is an opportunity in every snack category for manufacturers to call out the specific health benefits — from desirable ingredients to clean labeling,” Darren Seifer, NPD’s food and beverage industry analyst, said. “There is also a generational slant to take into account for each category when positioning and marketing snack foods.” 
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Mondelez International’s Valerie Oswalt talks winning with the snack category

BY DSN STAFF

 

The snacking industry is a $146 billion-a-year business and growing at a rate of about 4% a year. Why? “Snacking is actually becoming how we eat,” Mondelēz International president of U.S. sales Valerie Oswalt told DSN.TV for the latest edition of the DSN Executive Viewpoint video interview series. With the average person snacking up to three times a day, the company has identified nine distinct snacking moments. To learn more about how Mondelēz International is helping retailers optimize those opportunities, check out the video above.

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Mondelez to partner with startups on Shopper Futures

BY DSN STAFF

NEW YORK and TORONTO — Mondelez is kicking off a new mobile marketing push that it’s hoping will bring innovative solutions to typical challenges shoppers face. By partnering with Canadian and American startups, Mondelez’s Shopper Futures program will implement the chosen startups’ in a 90-day pilot program. The program was kicked off with events in New York on June 3 and Toronto on June 4. 
 
“Technology has had an undeniable impact on the consumer path to purchase,” Mondelez’s head of U.S. media and communications, Laura Henderson, said. “Through Shopper Futures, we're collaborating with the brightest minds in the industry and startup world to shape the future of retail, both in-store and online. This time around, we're focused on solving real shopper challenges in our snacking categories and unlocking new opportunities for growth.”
 
Nine of the startups who apply will receive funding from Mondelez and be paired with a retailer and brand marketers from brands like Cadbury, Oreo and others before the pilot execution of their solutions begin. 
 
“We’re excited to approach Shopper Futures from a North American perspective and to offer startups the potential for immediate exposure and access across our region,” Mondelez, Canada’s director of media and consumer engagement, Kristi Karens said. "This next phase of our Futures-focused programming promises to be extremely interesting, not just for the participating brands, startups and retailers, but for the e-commerce and retail industries in general. We’re looking forward to seeing the great innovations that will come to market.”
 
Interested U.S.- or Canada-based startups that have technology they can implement in a live market can apply online through June 27.
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