NPD projects two-point increase in fragrance purchases for holiday season
PORT WASHINGTON, N.Y. Despite the economic crunch, 1-in-5 consumers plan to buy fragrance as a gift this upcoming holiday season — a two-point increase from last season — according to a recent survey by the NPD Group.
“It will be interesting to see how all this translates into prestige department store fragrance sales, especially as we have seen a number of important new women’s fragrances begin to roll out in stores and retailers also offering consumers attractive promotions,” stated Karen Grant, VP and global industry analyst for The NPD Group.
According to its BeautyTrends report, during the first nine months of 2009, U.S. prestige fragrance generated a little more than $1.38 billion in sales, a decline of 11%, compared with Jan.-Sept. 2008. However, a few bright spots in the prestige fragrance market included fragrance juices (which excludes ancillary or gift set items) priced between $75 and $99.99 and juices priced over $100 that grew 2% and 4% in dollars, respectively.
Typically, the fourth quarter (October to December) is the biggest quarter for prestige fragrance.
Tennis pro Serena Williams launches Active Lifestyle Skincare Destinations with CVS/pharmacy
NEW YORK CVS/pharmacy is introducing — through a partnership with Mission Skincare, which was co-founded by tennis star Serena Williams — the new Active Lifestyle Skincare Destinations in its beauty departments nationwide.
The Active Lifestyle Skincare Destinations will be stocked with lip, face, body and sun care products for those consumers who live active and healthy lifestyles.
“Our customers are smart, savvy and constantly on the go. Whether they’re out for a run, chasing their kids around the house or cheering from the sidelines, they’re in motion,” stated Mike Bloom, SVP merchandising for CVS/pharmacy. “And with healthy living comes the need for skin care that meets your active needs. That’s where Mission Skincare steps in with products developed and tested by the world’s greatest athletes for use by everyday people on the go.”
To celebrate the partnership, Mission is launching six new products: revitalizing lip therapy gel in peppermint, mega balm antioxidant lip refreshers in blueberry-pomegranate and acai-lemonade, replenishing hand and body moisturizer, and rejuvenating face moisturizer. The skin care and lip care products will be available exclusively in the Active Lifestyle Skincare Destinations at CVS/pharmacy in November.
Mission Skincare was founded in 2008 by a group of top athletes, including Williams and professional soccer player Mia Hamm.
Neutrogena goes online for holiday shopping
LOS ANGELES Neutrogena has launched a Web site just in time for the holidays.
Neutrogena Holiday, an online destination where consumers can shop this season’s best beauty buys for family and friends, offers a range of the brand’s best-selling and favorite cleansing, acne, anti-aging and body care products.
Neutrogena encourages giving the gift of beauty with seasonal offers, including free shipping on orders over $25, 25% off a purchase of three or more products and free samples with every purchase.