BEAUTY CARE

NPD: Prestige makeup sales rise throughout year; nail segment takes spotlight

BY Antoinette Alexander

PORT WASHINGTON, N.Y. — Prestige makeup sales experienced growth during the first 10 months of the year, with the nail segment coming out a winner all around with a $50-plus increase in both nail enamel and top/base coats, according to beauty market research conducted by the NPD Group.

During the first 10 months of 2011 (January to October) total prestige makeup dollar sales in U.S. department stores were $2.8 million, an increase of 8% in dollars, compared with the same time last year. Units grew 5% with almost 117 million units sold. October was the 10th month of dollar growth and the ninth month of unit growth for the year.

In the first 10 months of the year, all prestige makeup segments saw dollar growth: total nail up 59%, total eye and all other color each up 10%, total sets up 9%, total lip up 8% and total face up 7%.

The big winners in the face segment were concealer and foundation, while eyes showed dramatic increases in the eyeshadow, eyebrow and mascara categories. In lip, it was lip color that stole the dollars away from lip gloss and liner. Lip color outperformed the category’s dollar performance of 8%, with an increase of 12%.

In addition, eyeshadow palette sales came on strong, with the trend of dramatic eyes this season. In the first 10 months, eyeshadow consisting of five or more palettes grew triple digits in dollar sales, compared with the same time last year. Quad palettes grew double digits.

“In makeup, while neutral tones and face products led in the past, across countries we see strong gains in color categories of lip and nail color and a new focus on eyeshadow and eye definition with growth in eye pencil and brow products,” stated Karen Grant, VP and senior global industry analyst for the NPD Group. “In makeup, the joy of color is seen with more than half of the top 25 new products (and seven of the top 10) being from an eye or lip category.”

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NCPA seeks to help community pharmacies boost front-end sales through new initiative

BY Allison Cerra

ALEXANDRIA, Va. — In an effort to help community pharmacies to effectively compete in the marketplace, the National Community Pharmacists Association has launched an initiative that is designed to help these retailers create better business opportunities for front-end merchandise.

Spearheaded by Gabe Trahan, NCPA senior director of store operations and marketing, "Front-End Overhaul…More Traffic, More Profits!" will provide NCPA members access to two full continuing education programs — “Closing the Image Gap: Merchandising with a Critical Difference” and “Mastering Your Message: Crystal Communication of Your Pharmacy’s Value” — along with several other products, including:

  • A photo gallery of "before" and "after" pictures of community pharmacies that have implemented strategic merchandising changes as a result of consultation with Trahan;

  • “Front-End Overhaul Hall of Fame,” a home for inspiration detailing some the best work done by peers;

  • A growing library of one-pagers and tip sheets on every aspect of the process, which will include sign templates and other marketing materials;

  • Access to affordable onsite and virtual consulting visits to help community pharmacies uncover ways to realistically improve curbside presence and in-store merchandising opportunities that can be applied to patient care activities and traditional health and beauty care, durable medical equipment, seasonal, candy and snacks, gifts and more.

“Having worked with many members of NCPA over the years, formally joining the association’s impressive staff was the next logical step in trying to make the greatest possible difference to the largest amount of community pharmacies,” said Trahan, who is a 24-year veteran of City Drug Stores and originated the "store report card." “I can tell you what you want to hear or what you should hear. I owe it to you to tell you what you need to hear. But this is just the beginning. We are committed to building ideas, tools and opportunities to assist NCPA members in creating a dynamic front-end.”

“NCPA believes community pharmacies are indispensible because of their accessibility, expertise, and focus on patient-care,” NCPA CEO Douglas Hoey said. “But while NCPA continues to fight for adequate reimbursements, community pharmacies must also diversify their business opportunities. One area for potential growth is front-end merchandise. We are excited to welcome Gabe Trahan to the NCPA family, because he has a record of accomplishment in this area and is the perfect person to lead our ‘Front-End Overhaul.’”

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Sally Hansen unveils spring 2012 nail color innovations

BY Antoinette Alexander

NEW YORK — Coty’s Sally Hansen beauty brand is gearing up for spring 2012 with an array of new nail color products that promise high-impact bling, diamond strength and a porcelain-smooth finish.

Beauty mavens who want nails with high-impact bling will love Gem Crush Nail Color. The new nail color promises to deliver full-coverage, high-intensity glitter for a multidimensional manicure that glimmers. The collection will be available in eight shades, priced at $6.95 each.

The brand also will introduce come spring the next generation of Diamond Strength Nails — Diamond Strength no-chip nail color and Diamond Flash fast dry top coat. Infused with real micro-diamonds, platinum and aluminum, the new formulas promise to deliver strengthening color, 10-day protection from breaking and rock-hard, long-lasting shine. The Diamond Strength no-chip nail color collection comes in 32 different shades and is priced at $4.95 each. The Diamond Flash fast dry top coat is $6.99.

Sally Hansen also is making it easier to create a French manicure with its new Diamond Strength French manicure pen kit. The kit includes an all-in-one base and top coat, an easy-to-use white tip pen for precision and Diamond Strength nail color. The kit is available in three shades: Barely There, Ballet Bare and Pink-a-Boo. The kit also includes nail tip guides to ensure a salon-perfect manicure at home. The price is $10.99.

Want nearly naked nails? Enter Smooth and Perfect Color + Care, a collection of nude nail polishes that deliver creamy color and a porcelain-smooth coverage in one polish. The formula is designed to hide ridges and imperfections, and promotes healthier-looking nails with a patented technology that allows for up to 20% more oxygen to reach the nail. The new Smooth and Perfect Color + Care collection comes in eight barely-there shades priced at $5.99 each.

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