NPD: Makeup with skin care benefits is of interest to most women
PORT WASHINGTON, N.Y. Overall makeup usage may be down, but makeup products with a skin care benefit continue to be of interest among women, according to a recent study by market research company the NPD Group.
Overall usage of makeup products among 18- to 64-year-old women is down five percentage points in 2010, relative to 2008. Among women who do wear makeup, a growing number (up 1%, equivalent to about an estimated additional one million women, based on projected population taken from the U.S. Census) are wearing only one makeup product per given day, according to beauty industry trends highlighted in NPD’s newly updated study, Makeup In-Depth Consumer Report.
But while overall makeup usage is down, an area of growing interest is makeup products with skin care benefits. According to NPD, nearly 9-out-of-10 (86%) makeup users have used a makeup product that contains a skin care benefit in the past year.
According to the report, moisturizing (54%) and SPF protection (51%) are the most cited skin care benefits that the makeup products women used contained. These were followed by oil-free/won?t clog the pores (32%), reduces wrinkles/fine lines (30%) and natural/mineral-based (27%).
About 6-out-of-10 women who used makeup with skin care benefits are using these types of makeup products in addition to using skin care products with the same benefits. Nearly 2-out-of-5 women are using makeup products with skin care benefits instead of skin care products with the same benefits.
“As consumers seek to simplify their beauty routines, the opportunity is ripe for products that provide the benefits of both the makeup and skin care categories. Over the past few years a greater number of makeup products are incorporating skin care benefits that consumers would previously seek to get from a skin care product. From protective benefits to increasingly advanced anti-aging ingredients to the more specialized focus of anti-acne and redness reduction benefits, more and more makeup manufacturers are offering consumers a wider variety of skincare options today,” stated Karen Grant, VP and global industry analyst for NPD.
Derma e expands portfolio
SIMI VALLEY, Calif. Derma e Natural Bodycare, a maker of natural skin care products with distribution in such retailers as Wegmans, H-E-B, Whole Foods and Fred Meyer, has added five new products to its portfolio.
Building on its hyaluronic acid line of products, the new Hyaluronic hydrating facial cleanser and Hyaluronic hydrating mask are designed to deliver deep moisture and replenish dry, aging skin.
Derma e also has launched three new products to complement its vitamin A product line: vitamin A glycolic facial cleanser, vitamin A glycolic facial toner and vitamin A glycolic facial scrub. Vitamin A is known for its cellular renewal properties and these new formulas promise to help speed up exfoliation to reveal younger, plumper skin. Enriched with glycolic acid and detoxifying marine plant extracts, these mildly purifying products are designed to leave the complexion fresh, bright and radiant.
P&G to roll out eco-friendly packaging for beauty brands
CINCINNATI Procter & Gamble has announced plans to use renewable, sustainable, sugarcane-derived plastic on select packaging of its Pantene Pro-V, Covergirl and Max Factor brands.
The pilot packaging program will be rolled out globally over the next two years, with the first products slated to be on shelf in 2011.
Sugarcane-derived plastic is made from a renewable resource, unlike traditional plastic, which is made from non-renewable petroleum. The process transforms sugarcane into a high-density polyethylene plastic, a type commonly used for product packaging. It remains 100% recyclable in existing municipal recycling facilities.
P&G will source the sugarcane-derived plastic from Braskem SA, which manufacturers the material using ethanol made from sustainably grown Brazilian sugarcane.
“This innovation is truly consumer-driven. As we talk with women around the world, they tell us that they want to make themselves more beautiful without making their environment less beautiful,” stated Gina Drosos, group president of P&G Beauty. “With this new packaging innovation, women can have confidence that their favorite brands are helping to make a difference.”