NPD Group study shows how women change makeup buying habits at different ages
PORT WASHINGTON, N.Y. As a woman ages, her makeup usage and buying habits shift as concerns about aging play a greater role, according to a new report from The NPD Group.
According to a new report, “The Makeup In-Depth Consumer Report,” the key age group where a shift begins is 35 to 44 years old. It is during this time that women begin to use color more on their face and lips and less color on their eyes. By the time she is 35 years old she has flipped her preferences from lip gloss to lipstick and from foundation toward blush.
As women approach 40 and beyond, there is much greater attention placed on anti-aging products, the report said. In the eye category, concern about wrinkles around the eye is likely the reason why a woman might start using less eye shadow and less eyeliner when they hit 45 years of age. However, mascara usage remains high no matter what her age.
Furthermore, by the age of 35, women have a more involved daily regimen, with 42 percent of women telling NPD they use five or more products in a typical day. Younger women, aged 18 to 24, wear fewer makeup products in a typical day, with only 28 percent using five or more different products as part of her normal daily routine.
Coty announces partnership renewal with Information Resources Inc.
CHICAGO Coty Inc., whose brands include Sally Hansen, Rimmel and N.Y.C. New York Color, has renewed its business with Information Resources Inc.
Under the multi-year agreement, IRI will provide marketplace information and business insights for all of Coty’s business units.
In addition to consumer panel and audit services, Coty will utilize IRI InfoScan. This census-based scanner tracking service will provide Coty with data and insights to fuel more effective business analyses and decision support processes at retail. InfoScan leverages data from more than 44,000 stores on a weekly basis across the food, drug, mass and convenience channels.
“Our extended relationship with Coty solidifies IRI as the powerhouse in the beauty market information solutions space,” said Steve Johnson, executive vice president and general manager of IRI Healthcare and Personal Care Solutions Group. “IRI’s rich consumer insights will empower Coty to quickly identify potential issues and opportunities, take action against them, and ultimately leverage this information to win at the shelf.”
Murad taps Sameyah for global general manager of Murad Professional
EL SEGUNDO, Calif. Murad Inc., which was founded in 1989 by Dr. Howard Murad, has promoted Tracey Sameyah as global general manager of Murad Professional.
In this role, Sameyah will be responsible for creating global trade strategy and providing a consistent message in the areas of sales, education and marketing internationally. Sameyah will be a driving force behind the new spa brand, Murad Professional.
In addition, the development and expansion of the Murad Inclusive Health Center will be a critical part of this position. The Murad Inclusive Health Center is a new service division of Murad that partners with retailers, spas and medical offices to provide consumers with individualized anti-aging programs.
Sameyah moved to the states from London in 1992 to pursue new opportunities in spa management. She ran the day spa, A Sense of Self, founded by Murad.
In 1995, the spa relocated and reopened as the Murad Medical Spa, where Sameyah assumed the positions as spa director and vice president of the Murad Professional division.
Murad’s line of skin care products are available through the company Web site, salons, spas and select retail outlets.