NPD Group: Prestige eye makeup up 9% in 2013
PORT WASHINGTON, N.Y. — Sales of prestige eye makeup grew 9% to $1.1 billion in the United States in the 12 months ended December 2013, according to the NPD Group.
“U.S. consumers are embracing the art of eye makeup with the addition of products that go beyond the usual staples to their beauty tool boxes,” said Karen Grant, VP and senior global industry analyst for The NPD Group. “Today, less traditional items are emerging in importance. Eye brow products are leading growth and, in the larger segments within eye, enhanced benefits are the aspects fueling increases.”
Multi-benefit (up 9%), volumizing (up 11%) and long wear (up 18%) products helped to drive the 2013 dollar sales growth in prestige mascara. Primarily, eyeliner growth came from pencils (up 7%), long wear (up 11%) and waterproof options (up 10%). Long wear is a theme that carried throughout eye makeup, showing sales growth in the eyebrow products (up 21%) and shadow (up 9%) as well, according to NPD.
In general, the average selling price of prestige eye makeup was 3% higher in the 12 months ending December 2013 than it was in the prior year. Eye shadow (up 6%), brow (up 4%) and liner (up 3%) products experienced the largest increases in average selling price. With the exception of mascara, long wear products are garnering higher average selling prices than their counterparts in all segments.
“Definition that lasts is important to today’s beauty consumer, looking to enhance their eyes with minimal repeat application, and they are willing to pay more to get it,” Grant added. “It has long been said that ’our eyes have the ability to make a statement without saying a word’ — eye defining makeup just turns up the volume.”
The Fergie CenterStage Collection by Wet n Wild expands
LOS ANGELES — Wet n Wild and global beauty ambassador Fergie have unveiled the next evolution of the Fergie CenterStage Collection by Wet n Wild.
Hitting Walgreens stores during February, the 23 additions to the existing line range from longwearing eyeliners, volume mascara, longwearing shimmer primer, all-in-one BB Creams, complexion perfecting mattifying powder and high-shine lip varnishes.
The line’s G.L.A.M. Maker BB Cream is an all-in-one formula with eight different functions, and the Take on the Day Mattifying Powder has no color to match any skin tone. Fergie also adds a personal touch in her distinct shade names, sharing unique memories with her fans.
“I formulated my line so that my fans — anyone really — regardless of skin tone or income, can find and afford specialty products that are usually only seen in prestige lines. To be able to bring luxury product to drugstores is so important to me because everyone wants to feel luxurious,” Fergie said.
As an ongoing collaboration, Wet n Wild and Fergie will be further-expanding the CenterStage Collection throughout the year with promotional products each season.
MD Complete skin care to hit Target stores in March
NEW YORK — MD Professional announced on Wednesday that its MD Complete skin care line is debuting nationwide at Target stores.
The line, created by dermatologist Dr. Brian Zelickson, launched exclusively on Target.com on Feb. 17 and will be available in select Target stores beginning in March. Products also are available on MDCompleteSkincare.com as of Feb. 16. MD Complete ranges in price from $16.99 to $39.99.
According to the company, MD Complete is suited for any consumer who wants to step-up their skin care to obtain more visible improvements in skin tone, lift, firmness, texture and clarity.
“The key behind MD Complete’s visible results is using broad, synergistic combinations of potent, medical-grade ingredients at highly concentrated, clinically-effective levels,” Zelickson said.
Zelickson added: “Users will likely notice improvements in just three to seven days, but the real turning point is in the third week. That’s when we typically hear users see unexpected dramatic visible improvements. They are often surprised by the results, and I think this because they’ve never really experienced what truly professional skincare is capable of doing.”
MD Complete offers 11 products that address a broad spectrum of skin concerns with two product lines — one targeted at skin clearing and the prevention of breakouts and the other focused on anti-aging concerns. The treatment products are multi-tasking 3-in-1 products to simplify routines.