NPD Group: Men’s fragrance leads way in United States, U.K.
PORT WASHINGTON, N.Y. — Men’s fragrance juice sales at prestige drove positive dollar performance for the overall fragrance category in the United States and United Kingdom between November 2012 and October 2013, according to research by The NPD Group.
Total fragrance performance was soft elsewhere in Europe, with declines across men’s and women’s offerings, primarily in the EDT segment.
“While women’s individual juices continue to be the top selling fragrance segment across the United States and Europe, new launch activity has been a boost for men’s sales across most countries,” said Karen Grant, VP and senior global industry analyst for NPD.
In addition to men’s juice sales, the other positive growth segments for both the United States and U.K. prestige fragrance industries in the 12 months ending October 2013 were women’s juices, and both men’s and women’s fragrance gift sets. With the exception of Spain, which had declines across fragrance segments, there were segments of flat to positive performance in other European countries. Men’s gift sets were the shining star in France during this time period. In Italy, men’s juice and women’s gift sets held steady, according to NPD.
“Along with the desire to treat oneself, there is a value component that comes into play for consumers with the purchase of either fragrance gift sets or individual juices. A gift set provides consumers with a variety of formats with which to enjoy their favorite scents, and the recent popularity of larger size juices offers the ability to invest in a new or existing favorite while spending less per ounce,” Grant said. “A formula involving the right balance of value and scent-appeal will help re-energize the fragrance category for women as it is currently doing for men.”
Reports: L’Oréal promotes Marc Speichert to global CMO
PARIS — L’Oréal has promoted Marc Speichert to global chief marketing officer, according to published reports.
He succeeds Marc Menesguen, who became president of its Consumer Products division in July.
The former Colgate-Palmolive executive joined L’Oréal USA in 2010 as chief marketing officer — a newly created position within the company. In July, Speichert was appointed CMO-Americas of L’Oréal.
According to reports, Speichert will remain based in New York and will continue to report to Frederic Roze, EVP of the Americas Zone. However, he will now have global duties.
Survey: Retailers show cautious optimism for holiday shopping season
SAN FRANCISCO – U.S. retailers are showing cautious optimism for the upcoming holiday shopping season.
According to a July 2013 survey of 77 U.S. retailers with annual revenue between $20 million and $5 billion, conducted by e-commerce technology provider Baynote, 38% of respondents project an 11% to 20% year-over-year increase in online sales, with 22% predicting an increase of 21% or more.
In addition, 53% of respondents expect mobile transactions to account for a significant part of holiday revenue, and 38% believe mobile will drive renewed in-store interest that will lead to increased revenue.
Furthermore, retailers plan to offer promotions — such as flash sales, buy-one-get-one free offers and free shipping — at select times throughout the holiday season.