BEAUTY CARE

NPD Group: Mass merchants, drug stores are go-to sources for beauty products

BY Antoinette Alexander

NEW YORK While more women skipped department stores and headed to specialty retailers for their beauty needs in the past year, mass merchants and drug stores took the lead as the most cited channels shopped, according to recent research conducted by the NPD Group.

According to the study, more women have shopped at specialty stores for beauty products in the past year than at traditional department stores (27% versus 15%, respectively). But while specialty stores were among the most cited channels shopped for beauty products in the past year, they were surpassed only by mass merchants (53%) and drug stores (41%).

The findings are based on a nationally representative sample of females, ages 18 to 64, which were selected from NPD’s Online Panel between Nov. 20 and 26, 2008.

The study also found that specialty store shoppers, who tend to skew younger, are the most likely to cross-shop. Compared with mass and drug store shoppers, the specialty store shopper is significantly less likely to shop in this channel most often for her beauty needs (39% and 20%, versus 6%, respectively).

While women in the 35 and older group that shop at mass or drug stores often account for at least two-thirds of sales in those channels, the proportion of women in the 25 and older group who shopped at specialty stores in the past year drops from 58% to 50% when asked if they shop this channel most often, NPD stated.

Looking ahead, the specialty channel shopper is the most likely to say that she plans to spend less for beauty in this channel over the coming year (28% for specialty store shoppers, versus 20% and 24%, respectively, for mass and drug store shoppers). In addition, the specialty store shopper is the least likely, among the top three channel shoppers, to say that she plans to spend the same as she did in the past year (63% for specialty, versus 71% for mass and 68% for drug stores), the study found.

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Zion Health announces launch of Derma Xtreme

BY Antoinette Alexander

SAN FRANCISCO Zion Health has announced the launch of its new clay skin care cream called Derma Xtreme, which is designed to help reduce the appearance of redness related to rosacea, eczema and sunburns.

Derma Xtreme is a calming cream that allows rosacea suffers a nonprescription alternative to reduce the symptoms of red skin without the harsh side effects. Herbs of bisabolol, myrcia, Canadian willow bark and German chamomile contain anti-inflammatory and anti-microbial properties to help relieve irritated, red skin.

According to the National Rosacea Society, more than 14 million Americans suffer from redness of the skin. Gallup survey found that 78% of Americans have no knowledge of this condition, including how to recognize it and what to do about it.

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Maybelline New York to serve as cosmetic sponsor of Mercedes-Benz Fashion Week

BY Antoinette Alexander

NEW YORK Maybelline New York, along with sports, entertainment and media company IMG, will serve as the official cosmetic sponsor of the Mercedes-Benz Fashion Week in New York City’s Bryant Park.

The two-year agreement, which begins at the upcoming spring collections in September, will carry through to the event’s planned move to Lincoln Center in September 2010.

Maybelline New York will support a selection of established and up-and-coming designers including Charlotte Ronson, Tracy Reese, Michael Angel and Erin Wasson x RVCA. Charlotte Willer, the brand’s global makeup artist, will lead the makeup teams.

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