BEAUTY CARE

NPD Group: Gen Y women begin fighting signs of aging

BY Antoinette Alexander

PORT WASHINGTON, N.Y. — The Generation Y group is beginning to take notice and fight the signs of aging, according to the NPD Group, a provider of information and advisory services.

According to NPD’s latest Women’s Skincare In-Depth Consumer Report, 39% of women ages 25 years to 34 years say anti-aging is an important benefit they look for in facial skin care products. This is a significant jump from the 18- to 24-year-old age group where only 19% of women feel anti-aging is important.

“Gen Y is at an age when they are facing many changes, including in their skin and the way they look in general,” stated Karen Grant, NPD’s VP and senior global industry analyst. “This group still has skin care concerns from their youth, like oily skin, breakouts, and keeping acne at bay. But they also start to shift their focus toward preventing wrinkles and lightening their dark spots caused by sun damage.”

Women ages 25 years to 34 years represent 18% of all facial skin care users in the United States, and use an average of three facial skin care products in a day, with facial cleansers topping the list. Moisturizing/hydrating, acne prevention and sun protection are the most important benefits they look for in a facial skin care product. Still learning about skin care in general, these women like to experiment with products, and do so more than any other age group.

“There is an opportunity for manufacturers and retailers to educate Gen Y women on facial skincare, and allowing them to sample products plays an important role not only in capturing these consumers, but turning them into loyal customers as their needs evolve,” Grant added.

The Gen Y consumer primarily seeks advice on facial skin care purchases from friends, family and co-workers, but after that, more than any other age group, they are looking for information online (36%). Gen Y consumers also account for the largest share of online facial skin care purchasers, according to NPD.

“Open to learning, reachable, and seeking solutions, Gen Y women are a critical age group for skin care marketers to target now, as they are beginning to develop skincare regimens that are likely to follow them throughout the rest of their lives,” Grant concluded.

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BEAUTY CARE

Hello oral care more than doubles national retail presence

BY Antoinette Alexander

MONTCLAIR, N.J. — Oral care brand hello has announced that it is expanding its national footprint from 7,800 stores to more than 18,000 stores across the United States by the end of September.

The brand, currently found in Walgreens, Duane Reade and select Target stores, will increase its presence with distribution in Kroger —including its Ralphs and Fred Meyer divisions — Hy-Vee, Ahold USA’s Stop & Shop and Giant retail banners, and other retailers, with more to follow. 

"Hello is excited to count as friends some of the biggest, best and most progressive retailers in the country," stated Craig Dubitsky, founder and CEO of Hello Products. "When we first launched hello, we set out to present the friendlier side of oral care. This brand, its products and its friendly mission are really starting to resonate with people who are looking for ways to elevate their daily hygiene routines. We are beyond excited to work with these incredible retailers to help reinvent the category, and make consumers insanely happy in the process."

Hello’s initial product lineup — toothpastes, mouthwashes, breath sprays and toothbrushes — entered the market in March at Walgreens and Duane Reade stores. The brand quickly added a select number of Target stores, followed by e-commerce destinations drugstore.com, soap.com and vine.com.

Shoppers looking for hello will now find it in Kroger, Ralph’s, Fred Meyer, Hy-Vee, Stop & Shop, Giant and several other retail banners across the country.  The distribution of products will vary by store.

When hello launched, Dubitsky and his team sought to change consumer sentiment regarding oral care and disrupt the $30 billion global category by bringing design and sensory experiences to the forefront. Hello’s initial product offerings feature distinctive designs created by BMW Group DesignworksUSA, a subsidiary of BMW Group, and are available in four flavors: Supermint, Mojito Mint, Pink Grapefruit Mint and Sweet Cinnamint.


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Kohl’s heats up competition in beauty with expanded offerings

BY Antoinette Alexander

MENOMONEE FALLS, Wis. — Competition within the beauty space continues to heat up as Kohl’s Department Stores announced the expansion of its beauty offerings in cosmetics, skin care, bath and body, hair care, men’s skin care and fragrance.

“This expansion of our beauty offerings in Kohl’s stores and online at Kohls.com takes our beauty department to a whole new level, bringing even more top national beauty brands to our customers,” stated Peggy Eskenasi, Kohl’s senior EVP. “The expanded selection establishes Kohl’s position as a destination for makeup, skin care and fragrance and delivers on our promise to provide quality products at a great price.”

There’s now an assortment of more than 20 new national beauty and fragrance brands in more than 250 Kohl’s stores nationwide and Kohls.com. The retailer has plans to expand the offerings to more stores in the future.
Shoppers at select Kohl’s locations will now find:

  • Cosmetics: Lorac Cosmetics, Pür Minerals Cosmetics, Cargo Cosmetics, theBalm, Sugar Cosmetics, Jane Cosmetics, eos, Tweezerman, Real Techniques by Samantha Chapman;
  • Skin care: H2O Plus, Borghese, Hydroxatone;
  • Bath and body: H2O Plus, be Delectable from Cake Beauty;
  • Men’s skin care: Zirh, action Solutions For Men.

The new brands join a portfolio of existing beauty and health brands available at Kohl’s including: American Beauty, Bremenn Clinical, Candie’s, Earth Therapeutics, Elle cosmetics, essie, Frederic Fekkai, Flirt!, Goodskin Labs, Grassroots Research Labs, Katy Perry Lashes by Eylure, Oscar Blandi Hair Care, Simple Pleasures, Simply Vera Vera Wang cosmetics and more.

Kohl’s also offers a selection of celebrity and designer fragrances for women including but not limited to: Adam Levine, Britney Spears, Burberry, Calvin Klein, Ed Hardy, Escada, Il Bacio, Jennifer Aniston, Justin Bieber and Lady Gaga.


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