NPD Group: Fragrances moves up as top item on holiday gift lists
PORT WASHINGTON, N.Y. — The annual holiday retail study by the NPD Group, a global information company, has revealed that fragrance moved up the ladder as a top gift on consumers’ holiday shopping lists. Following the footsteps of last year’s survey, fragrance continued to rise and climbed from the No. 8 to the No. 6 position this year.
In previous years, fragrance has been consistently ranked at No. 10, but in 2011, fragrance moved up to the No. 8 spot. And while 14% of consumers reported plans to purchase fragrance as a holiday gift; 17% of consumers reported that they actually did purchase fragrance as a holiday gift.
“Fragrance is having a second banner year,” stated Karen Grant, VP and senior global industry analyst for the NPD Group. “This holiday will not be just about the latest gadget or smartphone. Consumers are seeing fragrance as a sweet treat for themself or someone special.”
According to NPD, during the first 10 months of 2012 (January to October), total prestige fragrance dollar sales in U.S. department stores were nearly $1.8 billion, up 7%, compared with the same time last year. Units grew 2% with more than 27 million units sold.
In addition, men’s fragrances overall fared a little better than women’s as that category grew 7% in dollars and women’s grew 6% year to date, January to October 2012. The real boost in sales came from men’s prestige fragrance gift set sales, which doubled in growth, 14% versus 7% growth of women’s fragrance gift set sales for the same time period.
“Shoppers are loving the fragrance offerings this year. From classics to new, from women’s to men’s, from woody notes to sweet florals, from premium niche offerings to under one ounce rollerballs, there is something to delight everyone. Add into the mix the increase in unit activity, and you will see it’s not just more expensive products that are selling; rather, there are more products selling and that is an encouraging sign heading into the holidays,” Grant stated.
Ouidad develops whipped, dual-purpose product for curls
NEW YORK — Hair care brand Ouidad has announced the launch of its new Curl Recovery Whipped Curls Daily Conditioner & Styling Primer.
Taking curly hair care to new heights, the Curl Recovery Whipped Curls Daily Conditioner & Styling Primer is a thick, melt-in-your-hair conditioner that glides on hair and nourishes curls in hydrating nutrients. Hair instantly feels moisturized, never greasy. When used as a styling primer, the silky formula creates the perfect canvas by re-establishing a natural curl pattern for easy styling, the company stated.
The Ouidad Curl Recovery Whipped Curls Daily Conditioner & Styling Primer has a triple olive oil blend combined with shea butter and glycerin to deeply moisturize, nourish and strengthen curls while smoothing frizz and enhancing shine. Green tea extract provides antioxidant and environmental protection to maintain healthy looking curls from day to night.
Gentle enough for daily use, the light formula can be used as conditioner to soften and restore curls and as a hair primer to serve as a foundation for any styling product. As a daily conditioner, apply to wet hair, leave on for 3 to 5 minutes and then rinse. As a primer, apply to damp hair and comb through for all day moisture protection.
Ouidad Curl Recovery Whipped Curls is available at Ouidad.com, Ouidad flagship and certified salons and Ulta Beauty stores.
Curel, actress Connie Britton team up to support Direct Relief International
NEW YORK — Kao USA brand Curel skin care is partnering with the charitable organization Direct Relief International to offer relief to those who need it most in the wake of Hurricane Sandy.
At a moment when many New Yorkers are still without even the most basic personal care essentials, the Curel skin care team donated its new Intensive Healing Cream for 500 care packages that were distributed by Direct Relief International to a local New York City clinic. Connie Britton, star of a new hit television show, joined forces with Curel skin care and Direct Relief International to give out packages to those in need on Dec. 3.
Each of the 500 packages distributed features Curel Intensive Healing Cream, a rich, occlusive cream formula that immediately seals in moisture and restores skin protective barrier over time.
Created with extremely dry and sensitive skin sufferers in mind, the therapeutic formula is clinically proven to provide immediate moisturization to help heal even the driest skin. Petrolatum locks in moisture and protects skin from drying out, while glycerin acts as a humectant. Together these protective ingredients create the ultimate barrier, ensuring that moisture stays within the skin to relieve, and ultimately prevent the chapping and chafing caused by dryness, the manufacturer stated.