NPD: East Coast pays greater attention to anti-aging products
PORT WASHINGTON, N.Y. — Anti-aging skin care gets greater attention on the East Coast, according to recent research by The NPD Group, a global information company.
According to NPD, sales of age specialist prestige facial skin care products in New York, Boston and Philadelphia significantly outpaced the overall segment performance in 2013, each with double-digit growth compared with the segment’s 5% sales increase for the year. NPD BeautyTrends U.S. Geo Level information indicates these three designated market areas are among the top 10 in the United States in terms of age specialist facial skin care dollars, and represent more than 20% of all sales.
“The increase in attention being paid to anti-aging skin care between the coasts and beyond the largest markets speaks to the growing emphasis on flawless skin, and the power of anti-aging as a part of that movement,” said Karen Grant, NPD’s VP and senior global industry analyst.
New York and Los Angeles are the leaders, representing 24% of all age specialist facial skin care sales at U.S. prestige department stores, but sales are growing in major markets across the United States. The average price spent on age specialist skin care also is growing, up 6% for the segment overall. Among the top 10 DMAs, consumers in eight of them are spending more than the $93 segment average. Leading the way in outpacing the average spend on age specialist skin care products are Miami (15% more), Los Angeles (9% more) and San Francisco (8% more). It is understandable that consumers in coastal warm weather markets would spend more on age specialist skin care products, but New York and Washington, D.C., aren’t far behind, NPD stated.
“Despite our best efforts, exposure to the sun and time cannot be avoided, making products that offer wrinkle repair and firming very attractive, but the crusade has been taken to the next level,” Grant said. “The message of a perfected face with radiance and resiliency clearly resonates whether you are on the east coast, in the sunshine state, or in central United States.”
P&G reformulates Olay Regenerist line
CINCINNATI — Procter & Gamble’s Olay brand has reformulated its Regenerist line to improve skin’s responsiveness to anti-aging ingredients and accelerate cell turnover, and has inked a partnership with dermatologist and author Omar Torres.
The new Regenerist formula features Skin Energizing Technology, a hydrating formula designed to improve skin’s responsiveness to anti-aging ingredients and fight the look of skin fatigue by accelerating surface layer cell turnover, increasing brightness and decreasing the appearance of fine lines and wrinkles.
The reformulated Olay Regenerist line includes the Micro-Sculpting Cream, Micro-Sculpting Eye Cream & Lash Duo, Advanced Anti-Aging Wrinkle Revolution Complex and Micro-Sculpting Serum. All are available in retailers nationwide at a suggested retail price between $25.99 and $33.99.
To highlight the new reformulation, Torres will share his expert tips on how to obtain energized skin to look 10 years younger, while discussing the benefits of Skin Energizing Technology.
Oyin Handmade hair and body brand to launch at Target
BALTIMORE, Md. — Indie beauty brand Oyin Handmade has announced that, starting in April, its products will be available in select Target stores across the country and online at Target.com.
“Target has done so much to advance the market for high-quality products for hair of all textures, and we are thrilled to be among its offerings for spring 2014,” stated Jamyla Bennu, Oyin Handmade’s co-founder and grandmixtress. “For more than 10 years now, customers have been falling in love with our goodies, ordering them online and having us to ship them fresh to their homes. We look forward to a whole new generation of customers finding and falling in love with our products, as well as offering our existing Oyin Honeys the convenience of purchasing their favorite products at their local Target store.”
The product line up will include:
- Whipped Pudding ($13.99) — An all-purpose, head-to-toe shea butter and aloe-based moisturizer;
- Juices & Berries ($13.99) — An oil-free herbal, leave-in tonic with a fruity scent;
- Honey Hemp ($13.99) — A leave-in lotion for hair with aloe vera and castor oil that is, like all Oyin products, free of mineral, paraffin and petroleum;
- Hair Dew ($13.99) — A leave-in lotion for hair with aloe vera and castor oil that also is free of mineral, paraffin and petroleum;
- Greg Juice ($13.99) — An oil-free, herbal, leave-in tonic for all hair types available in with a light, citrus-herbal scent; and
- Burnt Sugar ($13.99) — An all-vegetable pomade and styling product that gives a shiny appearance to hair, while locking in moisture It is available in Burnt Sugar and Sugar Berries scents.