HEALTH

NPA argues to include VMS in WIC expansion

BY Michael Johnsen

WASHINGTON – The Natural Products Association on Wednesday submitted comments to the Institute of  Medicine advocating for expanding access to vitamins for low-income mothers and children.

NPA submitted its comments as part of a Congressionally mandated study that will examine the impact of expanding the supplemental nutrition program for women, infants and children (WIC) to cover certain  vitamin and mineral products.  

“Programs like WIC are a critical benefit for millions of families, and there’s no reason why we shouldn’t  look for ways to expand the program, because every child in our community and across the country deserves the same opportunity at a healthy and successful life, regardless of income," stated Dan Fabricant, executive director and CEO NPA. "NPA urges the Institute of Medicine to consider including multivitamin supplements under the WIC program.”

The Journal of the American Medical Association recently released a study concluding that Americans in or near poverty are not improving their diets as quickly as more affluent Americans.  

The percentage of lower income Americans with poor diets declined from 68% in 2003 and 2004 to 61% in 2011 and 2012.  For more affluent Americans, the rate declined from 50% to 36%.   

NPA also requested that the period for evaluation of foods made eligible to WIC participants be made more frequent than once every 10 years.  “A decade is too long to evaluate research and bring about fundamental and needed changes in the WIC program, offer newer and updated education and expand greater options to address serious deficiencies in the population,” Fabricant said.

Expanding the WIC program to allow mothers and fathers to purchase vitamin and nutritional supplements to help their children get the nutrients they need is one way that we can do more for lower income Americans. Vitamins are proven to have many health benefits that are especially relevant to those individuals the WIC program intends to help, NPA stated.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
HEALTH

Lip balm maker Eco Lips pledges support to Pencils of Promise

BY Michael Johnsen

CEDAR RAPIDS, Iowa – Eco Lips, a lip balm company specializing in certified organic lip balm products, on Wednesday announced a new charitable initiative with Pencils of Promise, a for-purpose organization founded in 2008 that to date has built more than 360 schools and provided access to education to more than 33,000 students throughout Africa, Asia and Latin America.

Through the partnership, Eco Lips will donate 1% of branded sales to Pencils of Promise, with the goal of building a school within a select country.

"Our company is driven by passionate people and philanthropic principles. This is a collective investment within our company, as the partnership with PoP will truly impact both the Eco Lips team as well as the young people receiving the educational opportunities within their country," stated Steve Shriver, president Eco Lips.

This joint venture aligns with both organizations' core values. "Our PoP family is comprised of an incredible group of partners who support PoP. Teaming up with Eco Lips is especially exciting for us, as we both share a common goal of creating and sustaining educational opportunities for students around the world," said Natalie Ebel, director marketing Pencils of Promise.
 

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
HEALTH

Genexa launches line of organic, non-GMO homeopathic solutions

BY Michael Johnsen

LOS ANGELES – Genexa on Tuesday introduced a line of medicines certified organic by the U.S. Department of Agriculture and Non-GMO Project verified, meaning they do not contain any genetically modified ingredients.

“We are extremely proud of our organic and non-GMO certifications – the seals are prominently featured on all our products and website for easy label reading and patient education,” stated David Johnson, CEO Genexa. “Our quality standards are among the highest in the over-the-counter medicine industry. It’s important to us that our retail customers feel confident in the products and know they can trust they are purchasing medicines free from unhealthy fillers and toxins and simply focus on healing.”

Genexa's homeopathic launches with 11 formulations to treat everyday health issues, including: flu, cold, allergies, stress, pain, leg cramps, sleeplessness and jet lag. The line specially formulated for children includes treatments for cold, allergy and calming.

The company is a certified B Corporation and donates a portion of profits to organizations focused on children's health through its Spread the Health initiative.

Genexa products are available at Jet.com, Flight001.com, Erewhon Natural Foods, Amazon.com, Genexahealth.com and select regional and national natural food retailers, healthcare practitioner offices and pharmacies.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?