Np2 launches collection of 2-in-1 nail polish bottle duo
NEW YORK Np2 is looking to spice up nail care with its Np2 Nail Perfection, a 2-in-1 nail polish duo.
The nail color is a duo of chip-resistant color base coat paired with an express topcoat. The patented 2-in-1 bottle offers a base shade paired with a clear protein nail treatment top coat.
The collection of 31 colors launches in late summer. The bottles snap apart so users can mix, match and experiment with color.
According to the company, Np2 color lines will soon be offering various new shades paired with its “dab-o-matic” nail polish removing system and a French manicure mix-and-match collection.
CoverGirl Queen Collection launches digital makeover application
NEW YORK Procter & Gamble’s CoverGirl Queen Collection, which was inspired by Queen Latifah, is partnering with Essence.com to bolster the site’s beauty offerings with a digital makeover application created for African-American women.
The tool, dubbed Makeover Magic, is designed to provide women of color with a virtual salon and makeup counter experience. Users can upload their photos, select from a diverse palette of cosmetics and “try on” relatable celebrity hair styles before clicking to purchase. Makeover Magic also provides users with the option to share, post or have their looks voted on within their social networks, via Facebook and Ning compatible widgets.
To further engage users, Essence and CoverGirl launched an online model search, which ends June 18, empowering women to celebrate their unique beauty characteristics and win the opportunity to be the face of Makeover Magic as a featured default model image within the tool.
European green beauty brand announces Kohnstamm Communications as its U.S. public relations agency
ST. PAUL, Minn. The North American distributors of European green beauty brand, Lavera Naturkosmetik of Germany, has named Twin Cities-based Kohnstamm Communications as its U.S. public relations agency as it works to boost its U.S. presence.
Lavera holds a 27% market share in Europe and is launching its first mainstream consumer retail initiative in the United States through Target stores and CVS locations this summer.
Kohnstamm’s public relations program will coincide with the brand’s “Lavera is Truth” national advertising campaign to promote its all-natural and organic products.