PHARMACY

Novo Nordisk tapped as premier sponsor for Step Out: Walk to Stop Diabetes

BY Allison Cerra

ALEXANDRIA, Va. — Novo Nordisk will serve as the national premier sponsor for the American Diabetes Association’s annual fundraising walk in 2011 and 2012, the ADA announced.

The drug maker, a leading company in diabetes management, will sponsor the Step Out: Walk to Stop Diabetes for the next two years. The walk supports ADA’s mission to prevent and cure diabetes, as well as to improve the lives of all people affected by diabetes. As part of their involvement with the Step Out walk, Novo Nordisk also will recognize the thousands of people with diabetes who walk in the event as the national Red Strider sponsor for Step Out. Red Striders are people with diabetes that participate in the walk. In 2010, more than 22,000 people participated in the Step Out event as Red Striders.

"Sponsoring Step Out is one other important way Novo Nordisk is supporting the American Diabetes Association and its efforts to serve people living with diabetes. We’re so pleased to be a part of this national effort," Novo Nordisk corporate VP sales Andy Ajello said. "We ask that everyone — including the business community, which is actively forming employee teams across the country — join with the thousands who are walking to take steps toward fighting this disease."

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PHARMACY

Cardinal Health, Prime Therapeutics renew distribution deal

BY Allison Cerra

DUBLIN, Ohio and ST. PAUL, Minn. — A healthcare services company will continue to serve as the primary pharmaceutical supply chain partner for a pharmacy benefit manager’s mail-order business.

Cardinal Health said it has renewed a three-year agreement with Prime Therapeutics and will continue to deliver pharmaceutical distribution services for PrimeMail, the Prime Therapeutics’ mail-order pharmacy. Prime Therapeutics currently serves nearly 17 million members through Blue Cross and Blue Shield plans, employer and union groups, and third-party administrators, according to the company.

Cardinal Health also said it will continue to offer Prime Therapeutics additional supply chain optimization services to help improve the latter’s operational efficiency.

"We look forward to continuing to deliver the kind of flexible and innovative pharmaceutical distribution services that help Prime Therapeutics to efficiently and effectively serve its patients’ medication needs," said Jon Giacomin, president of Cardinal Health’s U.S. pharmaceutical distribution business. "This renewed agreement is an excellent example of our commitment to building mutually beneficial customer relationships that enable us to grow our pharmaceutical distribution business while also improving the overall costs of health care."

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Compliant Pharmacy Alliance appoints VP marketing

BY Allison Cerra

STOUGHTON, Wis. — A pharmacy purchasing cooperative announced that Mark LaPorte has joined its team as VP marketing.

In his new role at Compliant Pharmacy Alliance, LaPorte will focus on coordinating and facilitating CPA membership growth and retention, recruiting, communications and marketing. An industry veteran, LaPorte has more than 25 years of experience in sales, sales management, sales training and marketing in the healthcare industry.

“The addition of Mark to our marketing team further strengthens our ability to continue the rapid growth CPA has enjoyed over the years," CPA CEO Ed Heckman said. "Mark’s comprehensive marketing and sales management experience will greatly benefit CPA and our co-op membership.”

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