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Novo Nordisk to donate $100,000 to diabetes education groups

BY Alaric DeArment

MILWAUKEE — Local programs in Wisconsin that help people living with diabetes are getting a big boost in funding from a Danish drug maker.

Novo Nordisk announced Wednesday that it would start accepting applications for Novo Nordisk Community Care Madison/Milwaukee, setting aside $100,000 for local programs that educate people with Type 2 diabetes. The partnerships are part of the company’s Novo Nordisk Community Care program.

"More than 432,000 Wisconsin residents were faced with diabetes in 2010," Novo Nordisk executive director of communications Lori Moore said. "As an industry leader, Novo Nordisk is committed to reversing the trend of the diabetes crisis. We recognize that community-based organizations play a critical role in providing diabetes education and care that can help defeat this disease."

The program sponsored donated $415,000 last year to more than 20 programs in Atlanta, Minneapolis, Boston and Philadelphia. The programs were chosen for their unique content focused on education and resources for patients, which included interactive workshops, material for underserved and minority populations and others.


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New Sephora Skincare IQ aims to revolutionize retail skin care consultations

BY Antoinette Alexander

SAN FRANCISCO — Beauty retailer Sephora launched this month at select locations its new Sephora Skincare IQ, which is in-store technology to make addressing skin care concerns faster, smarter and simpler.

In 60 seconds or less, Sephora Skincare iQ helps clients address a myriad of skin concerns through a series of deductive questions, simplifies the product selection process by cross-referencing Sephora’s full skin care assortment across 1,200-plus SKUs and 60 brands, and is an aid to the skin care consultation in store.

“Sephora Skincare iQ is another demonstration of our pioneering vision in client service,” stated Mary Herald, EVP of Sephora education. “By bringing interactive technology to our skin care services, we are continuing to elevate what personalized and impartial product advice means to our clients.”

Sephora Skincare iQ addresses the top 10 skin concerns most commonly discussed in store and on BeautyTalk, Sephora’s social beauty site. Users can choose up to two concerns to address in one session (e.g., pores, fine lines and wrinkles, dark spots and uneven tone, dryness, oiliness, dullness and uneven texture, firmness and elasticity, acne or blemishes, redness or eyes). Based on the selections, the program will ask additional questions to address concerns before producing product recommendations. From there, consumers can sort by price, rating, best-sellers and relevance, as well as jump to other categories (e.g., cleansers, treatments or moisturizers). In addition, a glossary is built into the program to link prevalent ingredients on product pages to descriptive definitions.

By utilizing touchscreen technology, clients can browse new product launches, top sellers and search by brand, product type or product name, as well as email themselves their wish list for reference.

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Publix finds home in North Carolina

BY Allison Cerra

LAKELAND, Fla. — Publix is entering the North Carolina market.

The company said its first store, which will be part of a new division based in Charlotte, will be located in Ballantyne, N.C., and has tentative plans to open in 2014. Publix said it is looking ahead to continued growth within North Carolina, along with its current operating areas of Florida, Georgia, South Carolina, Alabama and Tennessee.

"Our customers and associates have long asked us to come to North Carolina," Publix CEO Ed Crenshaw said. "We look forward to providing the Charlotte community with the high quality service and products that our customers have come to expect and that have earned us recognition throughout the industry. I am proud of our associate owners for their commitment to exceeding our customers’ expectations, which has allowed Publix to continue to grow in new markets."

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