Novartis’ Todd Hutsko talks with DSNTV about simplifying the pain aisle and going ‘beyond brands’ to drive growth
Novartis Consumer Health has set its sights on making the pain category easier to shop for consumers and helping retailers drive overall category growth through its “beyond the brands” strategy. To discuss these initiatives and more, DSNTV recently interviewed Todd Hutsko of Novartis Consumer Health.
Family Dollar’s Reiser talks to DSN about bringing value back to dollar channel in exclusive video
“You have got to get real and get back to the customer.” That’s critical advice Family Dollar EVP and chief merchandising officer Jason Reiser had for vendors looking to bring value to the dollar store channel, in a special video interview with DSNTV. “And I don’t want you to do it in the cushy office you have; I want you to get into the street, and I want you to get with our customer,” Reiser told DSN in the latest edition of its Executive Viewpoint video series. “Most of them have $10 to spend on any given trip. So, even if you have the best deal available at $12, and they only have $10, you’re not going to sell them that item.”