BEAUTY CARE

Not Your Mother’s hair care line broadens reach

BY Antoinette Alexander

TAMPA — Not Your Mother’s hair care line launched in 2010 in a few hundred Walmart stores as a test. Now, the brand is celebrating a successful first year with broadened distribution at retail.

Following its test run at Walmart, the brand now is available in 1,500 Walmart locations. In March 2011, Ulta brought in the line to all of its nearly 400 locations. Also carrying the collection are several regional retailers, such as Lowes Foods, Schnucks, King Kullen, Hi-School Pharmacy, Navarro Discount Pharmacy, Dierbergs, Acme Fresh Markets and Bag n Save.

"We are very fortunate to have loyal customers who know what they want and are not afraid to ask for it," stated Michele Sherbet, Not Your Mother’s brand manager. "Store managers have been bombarded with requests, especially from our teen customers, demanding they bring in the products."

The collection includes All Eyes on Me hairspray, She’s a Tease volumizing hairspray, Beat the Heat thermal styling shield spray, Smooth Moves frizz control hair cream, Kinky Moves curl defining hair cream, Beach Babe texturizing sea salt spray, Girl Power volumizing hair powder, Clean Freak dry shampoo and Rise & Shine shine mist. Each product retails for $5.99.

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Veet boosts hair removal products portfolio

BY Allison Cerra

PARSIPPANY, N.J. — Veet’s newest hair removal products build on the belief that a groomed bikini line tops summer appearance must-haves among women, according to a survey conducted on the brand’s behalf.

The "2011 Veet Survey" found that among U.S. women ages 18 years and older, 74% of respondents said they believed a groomed bikini line is the No. 1 must-have this beach season, more so than having a toned body (17%). What’s more, 83% of women said they would rather hit the beach 5 lbs. heavier than with a visibly ungroomed bikini line.

This year, Veet launched new ready-to-use hair removal wax strips for face and body, which retail for $4.49 and $9.99, respectively, available at mass retailers nationwide.

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Banana Boat wants consumers to get ‘sun certified’

BY Allison Cerra

SHELTON, Conn. — Banana Boat has teamed up with The Skin Cancer Foundation to raise funds for skin cancer education initiatives through a new Facebook promotion.

The sun care brand said that every consumer that takes its "sun certification" quiz on Facebook.com/BananaBoatBrand will receive a "sun certified" badge to display on their own Facebook wall and trigger a $1 donation to support The Skin Cancer Foundation’s sun education initiatives, for a total donation of up to $101,000.

"With skin cancer as the leading type of cancer in the U.S., it’s become increasingly important that families know how to protect themselves from the sun," said Perry Robins, The Skin Cancer Foundation president. "We are proud to partner with Banana Boat in our ongoing efforts to raise awareness for this important issue."

Click here for more information about Banana Boat and its sun education efforts.

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