News

Not Your Mother’s hair care brand expands to Walmart Mexico

BY Antoinette Alexander

TAMPA, Fla. — Not Your Mother’s hair care brand expanded its U.S. retail distribution with more than 10,000 stores and almost doubled its SKU count in first quarter 2014, and now the manufacturer is broadening its international reach by launching in Walmart Mexico.

The brand is already distributed in Australia, South Korea, Brazil and Chile.  

Eight Not Your Mother’s products launched in more than 200 Walmart Mexico Supercenters and Superama grocery locations during March. The lineup includes:

  • Way to Grow Long & Strong Shampoo & Conditioner;
  • Beach Babe Texturizing Sea Salt Spray;
  • She’s A Tease Volumizing Hairspray;
  • Clean Freak Refreshing Dry Shampoo;
  • Beat The Heat Thermal Shield Spray;
  • Kinky Moves Curl Defining Hair Cream; and
  • Smooth Moves Frizz Control Hair Cream.

“Walmart was the first retailer in the U.S. to carry Not Your Mother’s when we launched in 2010.  They have proven to be a great retail partne,r and early reports from Walmart Mexico shows promising results.” stated Bethany Pagliarulo, owner of Not Your Mother’s hair care.

The U.S. Latina community has long been fans of the products. In 2011, Beach Babe Texturizing Sea Salt Spray won the Latina Magazine beauty awards. Sales from the initial first weeks in Mexico show Way to Grow shampoo as a front runner closely followed by Beach Babe texturizing spray.  Additional expansion to more store locations and with additional SKUs is planned for later this year.

 

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

POLLS

Which area of the industry do you think Amazon’s entry would shake up the most?
News

Mars set to buy portion of P&G’s pet food business

BY Ryan Chavis

MCLEAN, Va. and CINCINNATI — Mars and Procter & Gamble announced that Mars has agreed to buy the Iams, Eukanuba and Natura brands for $2.9 billion in cash. The purchase is part of a strategic move for Mars to complement its burgeoning global petcare business. The companies expect to complete the transaction in the second half of 2014.

Mars Petcare is a leading pet food and veterinary care provider and employs more than 35,000 people across 50 countries. Once the transaction is complete, the three brands will join Mars Petcare brands Pedigree, Whiskas, Banfield and Royal Canin.

"We view the addition of the Iams, Eukanuba and Natura brands as exceptionally strategic. This acquisition is a perfect fit with our Mars Petcare vision of making "A Better World for Pets," said Todd Lachman, Mars Petcare global president. "The deal reinforces our leadership in pet nutrition and veterinary science, attracts world class talent and grows our world-leading portfolio."

P&G’s departure from the pet care market is an equally important and strategic move, the company noted.

"Exiting Pet Care is an important step in our strategy to focus P&G’s portfolio on the core businesses where we can create the most value for consumers and shareowners," said A.G. Lafley, P&G’s chairman, president and CEO. "The transaction creates value for P&G shareowners, and we are confident that the business will thrive at Mars, a leading company in pet care."   

 

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

POLLS

Which area of the industry do you think Amazon’s entry would shake up the most?
News

OutcomesMTM recognizes Kroger, Discount Drug Mart for exceptional MTM services

BY Michael Johnsen

DES MOINES, Iowa — OutcomesMTM on Tuesday recognized its top chain and independent pharmacies for 2013. New winners took home the Top Chain categories, with Kroger being named Top Large Pharmacy Chain and Discount Drug Mart designated as Top Regional Pharmacy Chain. In addition, 42 chain and independent pharmacies were awarded Top MTM Center for their states.

“We have enjoyed collaborating with our winners and hope they continue to inspire all providers in our network, so more patients can benefit from MTM services provided by community pharmacists,” stated Mike Case Haub, director of Network Performance at OutcomesMTM. 

Kroger’s investment in patient care services, especially MTM, led to strong overall performance. MTM has been a strong focus at Kroger for several years, so the MTM program has really evolved, said Philecia Avery, VP pharmacy at Kroger. In 2013, MTM became a strategic priority. “We are very proud of our pharmacy teams and their efforts, which have earned this honor,” Avery said. “Our pharmacists clearly recognize that providing quality MTM services are both a professional responsibility and integral to the high level of care we provide.“

Avery said MTM will remain a strategic priority in 2014, so her team continues to prioritize opportunities and measure performance. 

Jim Kirby, clinical coordinator at Kroger, also applauded his team on this achievement and seconded the importance of impacting patient care. “Success in MTM can be measured in many different ways. We believe the most important is by how we improve the lives of our patients,” he said.

Discount Drug Mart made the most of the opportunity created by Caresource Medicaid in Ohio. With every Discount Drug Mart store participating in 2013, patients had exceptional access to MTM services. With support from leadership, Michele Golob and her team integrated MTM into their workflow and became a leader in the identification and resolution of medication-related problems. 

Golob, regional pharmacy supervisor for Northeast Ohio and MTM clinical specialist at Discount Drug Mart, credits her team’s MTM success to constant evaluation of how they implement MTM into workflow. Discount Drug Mart pharmacists’ dedication to patient-centered programs and understanding a patient’s needs has helped streamline their MTM program.

"We made MTM a top priority ― understanding that the patient is the one that benefits the most from these interventions,” Golob said. “The feedback we receive from our pharmacists about their success stories and ways they have implemented MTM into their day-to-day workflow has been shared with all our pharmacists, so they in turn can be successful.”

Each year, OutcomesMTM recognizes pharmacies with exceptional performance in delivering MTM services to eligible patients. To qualify for consideration, a pharmacy must consistently perform at a “Best in Class” level throughout the year. Contenders for top MTM center and top chains are evaluated on accessibility, engagement and effectiveness.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

POLLS

Which area of the industry do you think Amazon’s entry would shake up the most?