Not Your Mother’s hair care to add retail locations, SKUs for 2014
TAMPA, Fla. — Not Your Mother’s hair care is starting off the year with a bang as it adds more than 10,000 new U.S. retail locations and nearly doubles its SKU count for 2014.
The brand has expanded from approximately 15,000 U.S. retail locations to more than 25,000 in the first quarter of 2014.
As part of its expansion, the brand has inked new retail distributions deal with Kmart, Safeway, Kroger and Harmon. Kmart is bringing the brand to 1,100 of their stores, Safeway to 1,314 stores, Kroger to 800 stores and Harmon to 200 stores.
Eleven new styling products — as well as shampoos, conditioners and treatment products — were introduced to retailers for the 2014 lineup, making it a total of 26 products, not counting travel size items. A shampoo and conditioner matching the Beach Babe Texturizing Sea Salt Spray are two of the new items — along with a thickening styling product, cream styling mousse, an extreme hold hair gel and the first product in the line — to be marketed to both men and women, a fiber glaze cream.
Avon Brazil looks to sell select Coty fragrances in Brazil
NEW YORK — Coty and Avon inked a deal under which Avon Brazil will market and sell select Coty fragrances and its ancillaries through Avon’s 1.5 million independent sales representatives in Brazil.
Although the details are still being finalized, the intent is for Avon to carry a collection of Coty’s celebrity and lifestyle fragrances in the Avon Brochure in Brazil, the companies said in a joint statement.
The arrangement is subject to final documentation, which the companies plan to complete over the next few months.
Certain Dri develops new drip-free formula
EDISON, N.J. — Certain Dri antiperspirant has raised the bar on perspiration control with the introduction of a thicker, drip-free formulation — Certain Dri Clinical Strength Anti-Perspirant Roll-On.
Combined with a new logo and updated packaging, the new formulation will continue to offer the same 72-hours of sweat protection. This has been the brand’s core benefit in helping the millions of adults and teens who suffer from axillary hyperhidrosis (excessive underarm perspiration), or, who believe their perspiration is a problem.
“Listening and responding to feedback from our loyal users led to the creation of the new thicker, drip-free formulation, Certain Dri Clinical Strength Anti-Perspirant Roll-On” stated Raymond Abrahamsen, VP new products at DSE Healthcare Solutions, which markets Certain Dri. “Consumer feedback has been, and remains, the cornerstone to our growth as a company, and the new thicker roll-on formula is a result of our dedication to our consumers. It has the same unmatched efficacy, yet is milder to the skin with no-drip for easy application. Other over-the-counter antiperspirants that claim to be clinical strength cannot offer the same 72-hour protection as Certain Dri.”