HEALTH

NOS PowerShot to be launched in May

BY Michael Johnsen

ENGLEWOOD CLIFFS, N.J. FUZE Beverages will make its entry into the energy shot market with the launch of NOS PowerShot in May, the company announced Tuesday.

According to the company, the energy shot category is one of the fastest growing beverage categories, estimated at greater than $125 million in sales for 2007. “NOS PowerShot addresses a different consumption occasion than standard energy drinks, when consumers don’t have the time or the patience to consume a 16 oz. can or 22 oz. bottle … NOS PowerShot packs a big punch of caffeine, vitamins and amino acids, for those who want it quickly,” stated Mike Fine, energy brand director at FUZE Beverages.

NOS PowerShot will be available at many national retailers, including 7-Eleven and Wal-Mart, with a suggested retail price of $2.99, the company stated.

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Havas to handle Adams Respiratory media planning

BY Michael Johnsen

NEW YORK Adams Respiratory Therapeutics, recently acquired by Reckitt Benckiser, has shifted its media planning and buying account to Havas’ Media Planning Group, Adweek reported last week.

According to the report, Adams spent more than $85 million promoting Mucinex and Delsym last year, up from $65 million in 2006.

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Pharmavite names Brooks vice president of science, technology

BY Michael Johnsen

NORTHRIDGE, Calif. Pharmavite earlier this month named James Brooks to vice president, science and technology.

“We are very enthusiastic about James joining the Pharmavite team,” stated Connie Barry, Pharmavite president and chief executive officer. “The more than 20 years of management experience be brings fromthe food science, plant physiology and product development sectors will help further solidify Pharmavite as an industry leader committed to offering high-quality, science-based products. We also look forward to leveraging his development and research experience on soy-based nutritional products to drive growth for the SOYJOY business in theU.S.”

Brooks, who will report to Barry, previously served as the head of research and product development for Bolthouse Farms, a privately held company that sells retail beverages, juice concentrates, fiber and fresh produce. He has also held research and development and senior scientific positions with Syngenta in the Netherlands, Campbell Soup Co., Nestle and Abbott Laboratories.

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