HEALTH

North America will dominate $52.6 billion sports-nutrition market in 2020

BY Michael Johnsen

ALBANY, N.Y. — Sales of sports nutrition products are expected to reach $52.6 billion worldwide in 2020, building from a base of $29.7 billion in 2013 and representing a compound annual growth rate of 8.5% from 2014 to 2020, according to a new market report published Thursday by Transparency Market Research. 
 
According to the report, “Sports Nutrition Products Market – Global Industry Analysis, Size, Share, Growth, Trends and Forecast, 2014 – 2020,” regular consumers are shifting toward sports nutrition products to fortify their health and to remain active in their busy lives. These products are manufactured with ingredients like creatine, linoleic acid, caffeine and taurine. Increasing health awareness among consumers, rapid urbanization and rise in disposable income are major factors driving the demand for sports nutrition products, Transparency Market Research noted. 
 
North America held the largest market share in the sports nutrition segment and is expected to maintain that position through 2020. However, Asia Pacific is the fastest growing market for sports nutrition products. In addition to the Asia Pacific, Brazil, India and Argentina are some of the major markets in which demand for sports nutrition producst is escalating. 
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Centrum MultiGummies set to shake up gummy vitamin sets

BY Michael Johnsen

MADISON, N.J. — Pfizer Consumer Healthcare on Thursday announced the launch of Centrum MultiGummies, adding a leading multivitamin brand to the number of adult gummy vitamin options on the shelf. Pfizer's Centrum Silver brand is the No. 1 multivitamin in the market across total U.S. multi-outlets, with $190.6 million in sales for the 52 weeks ended April 19, according to IRI data. 
 
“We continue to evolve the Centrum product line to reflect consumers’ varying needs and preferences. In our research, consumers said they wanted a more enjoyable way to get essential vitamins and minerals daily, which is why we are pleased to offer the addition of Centrum MultiGummies,” said Chris Lynch, senior product manager for Centrum. “Now consumers can get the nutrients they need from the brand they know and trust, in a great tasting gummy form.”
 
“According to nutritional health data, nine out of 10 Americans are not getting enough of key essential nutrients such as Vitamins D and E,” stated Elizabeth Ward, registered dietitian and nutrition health expert. “A new multivitamin formula that is easy to take allows consumers to get key vitamins and minerals that are so important to supporting nutritional health.”
 
Centrum MultiGummies is the latest addition to Centrum’s multivitamin product line. Centrum Multivitamins offers one of the most comprehensive lines of product forms, including tablet, chewable, liquid forms and now gummies. Centrum MultiGummies include key nutrients such as Vitamins D, B12 and E, and are available in natural flavors (berry, cherry, orange), are gluten-free, use only natural colorants and do not contain any artificial sweeteners.
 
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Glucose Health targets Type-2 diabetes patients with new supplement

BY Michael Johnsen

BENTONVILLE, Ark. — Glucose Health on Thursday announced completion of the first production run of Glucose Health Natural Blood Sugar Maintenance, a new product targeting the type-2 diabetes consumer market segment.
 
According to the company, Glucose Health is a good source of fiber and contains five natural compounds including cinnamon tree bark extract, chromium picolinate, extracts of green and white teas, vitamin C and stevia leaf. Glucose Health is available as either a blueberry or strawberry tea mix and sells for $24.95 on its site. 
 
“Glucose Health is a product with a competitive edge in a growing market segment," said Murray Fleming, Glucose Health CEO. "With Glucose Health product inventory available beginning today, we now look forward to updating our shareholders and other interested investors regarding our sales initiatives. We expect our first sales related update the week of June 22, 2015, followed by our periodic Securities and Exchange Commission filing on August 14, 2015.”
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