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Nordic Naturals supplements pets’ health with new product

BY Rozanne Gelbinovich

WATSONVILLE, Calif. — Nordic Naturals has introduced Omega-3 Pet liquid in three convenient sizes.

Omega-3 Pet provides pets with a high-quality source of the omega-3 fatty acids EPA and DHA, derived from 100% wild-caught, sustainable anchovies and sardines, according to the company.

The product is specially formulated and reviewed for dogs and cats, distinguishing it from other omega-3 fatty acid pet products on the market, Nordic Naturals stated.

"I see too many people unknowingly give their dog or cat companion supplements that are not formulated for dogs and cats," said Jean Hofve, author and holistic veterinarian. "Our pet companions may have sensitivities to ingredients used in human supplements that could cause a problem. That is why I highly endorse the Nordic Pet Collection products from Nordic Naturals."

The new offerings include:

  • Omega-3 Pet cats and small breed dogs in a 2 fl. oz. bottle with calibrated dropper;

  • Omega-3 Pet medium to large breed dogs in an 8 fl. oz. bottle; and

  • Omega-3 Pet large and very large breed dogs and multi-dog households in a 16 fl. oz. bottle.

Omega-3 Pet can be added to food or served by itself. The dosage for dogs and cats is determined by species of animal, life stage, activity level and weight, with directions for use located on the product label.

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Senate passes bill giving FDA new powers in food regulation

BY Michael Johnsen

WASHINGTON — The Senate on Tuesday afforded the Food and Drug Administration new powers in regulating food, according to published reports, with the passing of the FDA Food Safety Modernization Act by a vote of 73-25 (with two abstentions).

The legislation would grant the FDA new powers to recall foods and increase inspections.

A similar House version was approved earlier this year, and the Obama administration has indicated they will sign the bill into law. However there is a limited window to reconcile the House and Senate versions before the new Congress assumes control, so the Senate’s passage of the bill does not necessarily mean the act will be signed into law.

And while most of the coverage regarding the bill focuses on tighter regulations for foods like peanut butter and spinach, the bill also impacts dietary supplements, which are regulated as foods by the FDA. “[The Council for Responsible Nutrition] and its member companies support this bill because of the added enforcement tools it would provide to the FDA and the extra protections it would provide for consumers,” stated Steve Mister, CRN president and CEO. “The dietary supplement industry … is committed to supporting efforts that will help ensure consumers have access to safe and high-quality dietary supplement products. It is imperative that the FDA has the tools it needs to help protect our nation’s food supply, including dietary supplements. This bill is critical.”

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An apple a day? Not quite

BY Drug Store News Team

TAMPA, Fla. — The old saying, "An apple a day keeps the doctor away," has been revamped by Publix.

By using compelling imagery in this strategically located floor sign, the supermarket chain is reminding shoppers in this Tampa, Fla., store that flu shots are available at its pharmacies.

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