HEALTH

Nordic Naturals launches Omega Longevity

BY Michael Johnsen

WATSONVILLE, Calif. Nordic Naturals on Monday announced the launch of Omega Longevity, purified fish oil high in omega-3 essential fatty acids combined with two antioxidants – resveratrol and green tea extract – for targeted nutritional support for healthy aging.

Omega Longevity offers 455-mg EPA, 315-mg DHA, 120 mg resveratrol and 500-mg of green tea extract per two soft gel serving. By combining the benefits of fish oil with these antioxidants, Omega Longevity helps protect cells and tissue from damage associated with aging, neutralizes harmful free radicals, optimizes cell membrane fluidity and supports long-term physical and cognitive health for optimal aging.

“Resveratrol has captured the attention of anti-aging researchers because it specifically inhibits the proposed biochemical processes of aging by working as a strong antioxidant, inhibiting lipid peroxidation, preventing cytotoxicity and acting as a chemopreventive agent,” stated Bradley West, Nordic Naturals research advisor.

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FDA, FTC take action against fradulent ads of products for swine flu

BY Alaric DeArment

ROCKVILLE, Md. The Food and Drug Administration and Federal Trade Commission have taken action against Web sites that advertise fraudulent products for the 2009 H1N1 influenza virus, popularly known as swine flu.

The two agencies urged the public Friday to be wary of Web sites and other promotions for products that claim to diagnose, prevent, mitigate, treat or cure the virus and advising companies that operate the Web sites that they must take prompt action to correct or remove promotions of the products lest they face enforcement action.

“Consumers who purchase products to treat the novel 2009 H1N1 virus that are not approved, cleared or authorized by the FDA for the treatment or prevention of influenza risk their health and the health of their families,” FDA acting associate commissioner for regulatory affairs Michael Chappell said in a statement. “In conjunction with the Federal Trade Commission, the FDA has developed an aggressive strategy to identify, investigate and take regulatory or criminal action against individuals and businesses that wrongfully promote purported 2009 H1N1 influenza products in an attempt to take advantage of the current flu public health emergency.”

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HHS releases television, radio PSAs on swine flu

BY Michael Johnsen

WASHINGTON The U.S. Department of Health and Human Services on Friday announced the availability of television and radio public service announcements on steps people can take against 2009 H1N1 influenza, also known as the swine flu.

The TV PSA, a 60-second spot featuring Acting Surgeon General Steven Galson, will be satellite fed 2 p.m. on Friday. The feed will be handled by the National Association of Broadcasters.

The NAB has posted a broadcast quality download at this site: https://download.yousendit.com/WnBSMFhqQ0M5RlpMWEE9PQ.

Three 30-second radio PSAs in English and another three in Spanish are available for download at a site hosted by the Centers for Disease Control and Prevention. The spots are in MP3 format and are accompanied by matching live-read scripts.

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