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Nordic Naturals launches Nordic Omega-3 Jellies for kids

BY Allison Cerra

WATSONVILLE, Calif. — Nordic Naturals has introduced a new kid-friendly line of supplements.

Nordic Omega-3 Jellies are fish-shaped jellies made from purified fish oil, sustainably sourced from anchovies and sardines, and then specially formulated for children ages 2 years and older. Each chewable touts 250 mg of docosahexaenoic acid and eicosapentaenoic acid. Each box contains 36 individual packs.

"When formulating this product, we focused on a chewable omega-3 that delivered on dosage and taste, plus convenient packaging that would delight parents," Nordic Naturals chief medical officer Keri Marshall said. "Children want a fun product that tastes great, while parents want concentration and convenience. This product is a win-win."

Nordic Naturals products are sold at stores nationwide.


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GNC, Mark Wahlberg debut new sports, active nutrition product line

BY Allison Cerra

PITTSBURGH — A new line of performance nutrition products developed by leading GNC scientists and wellness experts in partnership with actor Mark Wahlberg has made its debut.

Marked, which consists of seven sports and active nutrition products, provides the ultimate performance nutrition for anyone who wants to achieve their health and fitness goals, GNC said. Wahlberg will serve as the leading brand ambassador and will drive the marketing approach for the Marked product line, which will be sold at GNC stores nationwide.

The lineup includes:

  • Maximum Nutrition daily pack: Daily multivitamin pack features four compounds to help support optimal body health;

  • Blast and Burn pack: Four-part muscle-sculpting, metabolism-boosting program helps achieve desired physique;

  • Pre-Workout Igniter: Formula delivers fast-absorbing muscle fuel and energy for a better workout;

  • Mass Gainer: Provides a physique-building nutritional platform for adding lean muscle mass;

  • 100% Whey Protein Complex: An ideal foundation for optimal athletic performance; and

  • Protein shake and bar: Performance shakes and bars with protein and fiber to stay fuller longer.

"GNC and Mark share a strong mutual passion for helping people improve their quality of life through proper exercise, diet and supplementation. I have seen Mark repetitively reinforce this message in his everyday life and could not be more pleased that we are undertaking this initiative together," GNC president and CEO Joe Fortunato said.


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E.ERAM says:
Jul-09-2013 06:48 am

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R.JENNING says:
Aug-14-2012 03:29 am

GNC is doing great by introducing this nutritious product line with Mark Wahlberg. The pre-workout Igniter and Whey protein product would be great news for athletes. Our body does require such in order to function properly and this ultimate Performance product delivers just what is required for Sportsperson.

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Campbell’s completes Bolthouse Farms acquisition

BY Allison Cerra

CAMDEN, N.J. — Campbell’s has completed the acquisition of Bolthouse Farms from a fund managed by private equity firm Madison Dearborn Partners for $1.55 billion in cash.

The company said it will operate Bolthouse as a separate business unit. Members of Bolthouse Farms’ senior management team will continue to lead the business, with Bolthhouse Farms president Jeff Dunn reporting directly to Campbell’s president and CEO Denise Morrison. The acquisition was first announced in early July.

"We have acquired a terrific business that is a good strategic fit with Campbell’s existing portfolio and growth strategies," Morrison said. "Bolthouse Farms has exceptional employees and fantastic products. This gives Campbell one of the leading positions in both the fast-growing packaged fresh food market and in healthy beverages and provides us with an opportunity to expand into adjacent segments that leverage exciting consumer trends."

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