HEALTH

Nordic Naturals launches Nordic CoQ10 Ubiquinol

BY Michael Johnsen

WATSONVILLE, Calif. — Nordic Naturals on Tuesday launched Nordic CoQ10 Ubiquinol, formulated with 100 mg of coenzyme Q10 (CoQ-10) ubiquinol in a soft gel delivery format. Shown to support cardiovascular health and the transformation of food into energy, ubiquinol is the active antioxidant form of CoQ-10, a fat-soluble molecule found in nearly every cell, tissue, and organ in the body, the supplier stated.

“While it is not an essential fatty acid, CoQ-10 is similar to omega-3 essential fatty acids in that it affects health on the cellular level,” stated Keri Marshall, Nordic Naturals chief medical officer. “Ubiquinol is the active form of CoQ-10 and is more bioavailable than conventional CoQ-10 supplements, which must be converted to ubiquinol in order to be utilized by the body. Because the body’s ability to convert CoQ-10 into the ubiquinol form diminishes with age, Nordic CoQ10 Ubiquinol is ideal for anyone over the age of 40 looking for extra antioxidant support.”

Nordic CoQ10 Ubiquinol is also suitable for people who may be deficient in CoQ-10, for individuals with cardiovascular conditions, or those taking statin drugs, which is known to deplete CoQ-10 levels.


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Sierra Research Labs issues third license to amino acid compound amid increased demand

BY Alaric DeArment

NEW YORK — The developer of an amino acid compound is issuing a new license for the product.

Sierra Research Labs announced Tuesday that it would issue the license to Novex Biotech, which will sell it as Growth Factor-9 through GNC, The Vitamin Shoppe and Lucky Vitamin. The company has already issued licenses for SanMedica International, which sells it under the trade name SeroVital-hgh to retailer Ulta and will soon sell it to Neiman Marcus, and Limitless Worldwide, which sells it as Thrive-hGh. Sierra said it was issuing the license to the "anti-aging" compound amid increased demand driven by media coverage.

"We were convinced that issuing two licenses to the compound would be more than enough to meet consumer demand, but with all the recent media coverage, sales have gone through the roof, and our suppliers have been having trouble keeping up," Sierra communications specialist Kerry Pack said.

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P&G launches Clearblue Advanced Digital Ovulation Test

BY Michael Johnsen

CINCINNATI — Procter & Gamble on Tuesday launched Clearblue Advanced Digital Ovulation Test, the only ovulation test that can identify a woman’s four best days to get pregnant, two more days than any other test on the market, according to the company. And in support of the launch, former Dallas Cowboys cheerleader and veteran of ABC’s "Dancing with the Stars" Melissa Rycroft will serve as spokeswoman. 

“Getting pregnant is an emotional roller coaster for any woman," Rycroft stated. "Knowing when you ovulate reduces some of the guesswork so you can focus more on the fun parts of baby-making and, hopefully, get pregnant sooner,” she said. “My husband and I talk about expanding our family in the coming year, and you better believe I’ll be using the Clearblue Advanced Digital Ovulation Test. Every woman should take advantage of tools and knowledge that empowers them to take an active, informed role in planning their families.”

Caption: Melissa Rycroft 

According to a global Clearblue study released Tuesday, 84% of American women surveyed understand what ovulation is, but more than a third of those women are not confident that they know exactly when they ovulate. One-out-of-two couples trying to conceive may be making the attempt at the wrong time of the woman’s menstrual cycle, P&G noted.

“Many women don’t realize that there is only a small window of time when they are able to conceive each month," stated Donnica Moore, women’s health expert. "The result is a lot of frustration and grief when they don’t get the positive news they want each time they take a pregnancy test, and this can put stress on any couple, ” she said. “By tracking two hormones instead of just one, the new Clearblue Advanced Digital Ovulation Test typically identifies two more days that help maximize women’s chances of conception. For many women actively trying to get pregnant or even thinking about becoming pregnant soon, this is a tool that can help them understand their bodies better, play a more active role in their pregnancy journeys and get pregnant faster.”

While a simple urine test, the new Clearblue Advanced Digital Ovulation Test is the only one to detect the rise in estrogen a few days before ovulation to identify additional days of "High Fertility." On these days, women will see a flashing smiley face displayed. Then, like other tests, it also detects the surge in luteinizing hormone (LH) 24 to 36 hours before ovulation to identify the two days of peak fertility, noted by a static smiley face on the display.

The new Clearblue Digital Advanced Ovulation Test is available in packs of 10 test sticks (one month’s supply) and 20 test sticks to provide the user with enough to detect her four best days to get pregnant each cycle.

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