HEALTH

Nordic Naturals launches allergen-free probiotic

BY Michael Johnsen

Watsonville, Calif. — Nordic Naturals on Monday introduced Nordic Probiotic, an allergen-free probiotic that contains no dairy, wheat, gluten, corn or soy. Packaged in 60-count bottles, the vegetarian capsules can be used by everyone, including individuals with digestive issues or food sensitivities, the company suggested. Nordic Probiotic is 100% vegetarian and non-GMO.

“This is important for 20% of Americans who experience some type of digestive discomfort regularly,” Keri Marshall, chief medical officer for Nordic Naturals said.

Nordic Probiotic combines 12 billion live cultures — including Lactobacillus acidophilus DDS-1 — with prebiotics to help support the growth of friendly bacteria while promoting digestive system balance. The highly stable formulation requires no refrigeration.

 

 

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Sohm launches private-label OTC brand SohMed into the U.S. marketplace

BY Michael Johnsen

BUENA PARK, Calif. — Sohm on Tuesday announced the U.S. launch of its umbrella brand SohMed, positioning the company in the generic over-the-counter medicines segment for indications of pain, fever, cold, antacid and alertness.

"The SohMed range of generic medicines will be made available in the United States through a nationwide network of distributors, warehouse stores, convenience stores and more," stated Shailesh Shah, president and CEO of SOHM. "Additionally, we are also in the active process of collaborating with large retail and pharmacy chain stores to further extend our reach in the huge North American market."

It is estimated that 35% of American adults use OTC medication, the company stated. 

"Sohm team is also working aggressively to supply these products under white label agreement," Shah said. "With the launch of SohMed range of products and some of the other products like Salic-2 Gel, I-Prolec and Fohm by Sohm, we anticipate a big jump in revenue during 2013 and beyond. During the first six months of 2013, Sohm has already surpassed the revenue achieved in the full 12 months of 2012. Our third-quarter product launches will continue to drive company value and help Sohm achieve 100% revenue growth in 2013."

 

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Core Power named Official Protein Drink of the Sochi 2014 Olympic Winter Games

BY Michael Johnsen

CHICAGO — Core Power recently was named the Official Protein Drink of the Sochi 2014 Olympic Winter Games, Fairlife announced. 

"Our team has given it their all to develop a superior sports recovery drink and get it into the hands of athletes and active individuals across the country," stated Steve Jones, CEO Fairlife, the company that makes Core Power. "Nutrition experts agree that milk is one of the best sources of protein, as good for elite athletes as it is for active lifestyles. Our products contain the natural whey and casein proteins from milk, never removed from their original liquid state." 

Core Power has aligned with four Sochi 2014 Team USA hopefuls, who will be featured on limited-edition Core Power bottles and appear across the brand’s point of sale and social/digital media platforms to promote the high-protein drink.

The U.S. athletes selected are Emily Cook (aerial skiing), Eric Willett (slopestyle snowboard), Jazmine Fenlator (bobsled) and Jordie Karlinski (slopestyle snowboard). Core Power limited-edition bottles featuring the athletes and their bios will hit shelves in January 2014.

Core Power is available in two varieties — the Core version has 26 g of protein and 240 calories, while the Light version has 20 grams of protein and 150 calories. Core Power Core is available in vanilla, chocolate and banana while Core Power Light is available in chocolate and strawberry banana.

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