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Nordic Naturals intros Vitamin C Gummies

BY Michael Johnsen

WATSONVILLE, Calif. — Nordic Naturals introduced Vitamin C Gummies, providing 250 mg of vitamin C. With a tart tangerine flavor, Vitamin C Gummies are chewable gummy slices for kids 4 years and older.

The product is pectin-based, and free of gelatin, artificial colors, artificial flavors, preservatives and allergens, including gluten, milk, eggs, tree nuts, peanuts and soy.
 

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South Beach Diet adds chocolate truffle smoothie flavor

BY Barbara White-Sax

NEW YORK — South Beach Diet recently unveiled a new addition to its family of nutritious and convenient snacks — the South Beach Diet 100 Calorie Smoothie in chocolate truffle flavor.

The decision to launch the smoothie came from consumer demand, the company reported. When asked, 96% of survey respondents told South Beach Diet they wanted a chocolate-flavored smoothie. The new smoothie contains 6 g of protein and fiber, and has no artificial flavors, sweeteners or sugar alcohols.

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Supplementing saves real healthcare dollars

BY Michael Johnsen

The results of two recent studies support the financial healthcare savings of using supplements. A new health economic study shows potential healthcare savings of $12.7 billion per year if U.S. adults would increase their dietary fiber to about 25 g, the minimum level recommended by health experts for adults. Currently, less than 1-in-10 Americans meet their daily fiber needs.

The study, carried out by an independent team of researchers in nutritional sciences, epidemiology and health economics from Exponent Health Sciences, evaluated the direct medical costs associated with regularity problems among adults in the United States. The research team developed a model to determine the potential money that could be saved through preventive, lifestyle-related measures, in this case, increasing dietary fiber intake.

Also according to the study, if only half of the U.S. population increased their dietary fiber intake by just 3g a day, there could still be more than $2 billion in healthcare cost savings.

A separate study found that there is an average of $3.9 billion per year in avoidable healthcare utilization costs to be realized if all U.S. adults older than 55 years diagnosed with age-related eye disease were to use lutein and zeaxanthin dietary supplements at preventive intake levels, according to a new economic report recently released by the Council for Responsible Nutrition.

“Smart prevention is protecting your health and also protecting your wallet. Age-related eye disease poses risks that are debilitating and expensive, so supplementing with lutein and zeaxanthin can help reduce those risks,” said Duffy MacKay, SVP scientific and regulatory affairs for CRN.

The report, “Smart Prevention — Health Care Cost Savings Resulting from the Targeted Use of Dietary Supplements,” was compiled by Frost & Sullivan, which conducted a systematic review of scientific studies that looked at the relationship between lutein and zeaxanthin supplementation and the risk of an ARED-attributed event, then applied a cost-benefit analysis to determine the cost savings.

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