HEALTH

Nordic Naturals, American Pregnancy Association team up to educate women on nutrition

BY Michael Johnsen

WATSONVILLE, Calif. Nordic Naturals on Wednesday announced a partnership with the American Pregnancy Association, which includes APA’s endorsement of Nordic Naturals as the “the official omega-3” of their organization.

“We are convinced that our collaborative undertaking with APA will bring about increased education for women on the special role that omega fatty acids play in a new mother’s health along with the health of her baby,” stated Joar Opheim, CEO of Nordic Naturals. “Current studies consistently show that women of childbirth age in this country and Canada consume far too little of these essential nutrients in their diet.”

International nutrition organizations have concluded that pregnant and nursing women need a minimum of 300 mg [omega-3] each day to ensure healthy development of the child within, as well as to support mom’s physical and mental health pre and post-delivery.

KelloggsDRSNhttp://www.centerstoregrowth.com

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P&G, WomenHeart, actress Brenda Strong team up to help women lower cholesterol

BY Michael Johnsen

CINCINNATI Procter & Gamble and WomenHeart, a national organization dedicated to promoting women’s heart health, on Wednesday announced a partnership around Metamucil to create tools that encourage women to lower their cholesterol.

As part of that partnership, “Desperate Housewives” star and heart health advocate Brenda Strong is serving as a spokesowoman to promote the importance of cholesterol screening for women through a “Beautify Your Heart” program.

“With heart disease directly impacting the lives of my loved ones, my personal connection to heart disease led me to become a part of the ‘Beautify Your Heart’ program,” Strong stated. “Metamucil and WomenHeart have come together to provide women with tools and resources to help them lower their cholesterol and live a heart healthy lifestyle. I successfully lowered my cholesterol by taking Metamucil and want to encourage other women to try and do the same.” 

Women who want to be a part of the “Beautify Your Heart” program can visit www.BeautifyYourHeart.com and pledge to get a cholesterol screening. On the site, a free online locator to help find a cholesterol screening location is available. P&G and WomenHeart are also sponsoring a Beautify Your Heart sweepstakes featuring a heart makeover getaway. 

According to a survey sponsored by P&G and WomenHeart, 60% of women did not know their cholesterol number and 37% have not had their cholesterol checked in the past year. 

The survey also indicated many women are unaware that fiber can help beautify their hearts. “Fiber plays an important role in helping to lower cholesterol,” stated Pamela Marcovitz, director of the Ministrelli Women’s Heart Center in Royal Oak, Mich. “By increasing their fiber intake, exercising daily and eating a nutritious diet, most women can achieve a heart healthy lifestyle.”

According to the survey, only 11% of women say they are most likely to look for foods high in soluble fiber when looking at a food nutrition label.

P&G is also donating $100,000 to WomenHeart to help fund heart disease advocacy and education. 

KelloggsDRSNhttp://www.centerstoregrowth.com/

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NAD urges Nutrex to discontinue ad claims of Vitrix Maximum Impact

BY Michael Johnsen

NEW YORK The National Advertising Division of the Council of Better Business Bureaus on Monday recommended that Nutrex discontinue certain advertising claims for the dietary supplement Vitrix Maximum Impact.

The claim, that Vitrix is a “testosterone stimulator,” was challenged by the Council for Responsible Nutrition. 

During the course of NAD’s inquiry, the advertiser represented that several of the claims at issue had been permanently discontinued and further represented that it would clarify all of its advertising going forward, to make it clear that the claims are posed as ingredient claims, and not claims for the product itself.  

 NAD found the advertiser’s actions proper and necessary, based on the absence of testing on the Vitrix product and NAD’s conclusion that the claims were not clearly presented as ingredient claims.

 The following claims remained at issue in the NAD inquiry:

  • “Have the Best Sex of Your Life” 
  • “Testosterone Stimulator” 
  • “Enhances your sexual stamina for long-lasting performances.”
  • “Vitrix further blocks estrogen so you will only build high-quality muscle.” 
  • “Vitrix is loaded with research-proven muscle-building and libido-enhancing ingredients that are all natural and safe.” 
  • “Vitrix contains only research proven natural ingredients that assist your body in forming more natural – not artificial – testosterone.” 
  • “Whether you are 18 or 80, Vitrix will cause a surge in your body’s luteinizing hormone levels, which in turn signal your testicles to produce more testosterone. In fact, men over the age of 35 will actually see enormous benefits from taking Vitrix because declining  testosterone levels due to age become reversed.”

In support of the remaining claims, the advertiser relied upon studies conducted on the “primary” five active ingredients in the product – Tribulus Terristris, Vitex Agnus Castus, Avena Sativa, Epimedium and Eurycoma Longfolia Jack.  

Following its review of the evidence, NAD found insufficient evidence to support claims that Vitrix (or the ingredients in it) “increases testosterone,” “boosts sexual libido and sexual stamina, and “builds muscle.” NAD recommended that these claims be discontinued. In addition, NAD determined that the claim “Have the Best Sex of Your Life,” as it appeared, in the context of the challenged advertisement, was not puffery, and recommended that it too, be discontinued. 

The company, in its advertiser’s statement, said that while it “respectfully disagrees and is disappointed with certain aspects of the NAD’s decision, Nutrex accepts the decision of the NAD.  Accordingly, Nutrex will closely consider all of NAD’s comments and recommendations in its future advertising.” 

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