Non-chocolate treats blazing a trail
Retailers have been sweet on the chocolate category, but non-chocolate sales also have been strong. The National Confectioners Association forecasts that while chocolate sales were ahead 4% last year, with $4 billion growth over the next five years, a number of non-chocolate candy segments also had a boost.
“In non-chocolate candy, fun, sweet treats are trailblazers,” said Jenn Ellek, a spokeswoman for NCA. “We saw three prevailing themes with significant gains over 2013. They include fruity, traditional/nostalgia and a continued emphasis on value through an increase in variety assortment purchases. Fruit flavors in general were up $83 million, with fruit flavors in gummies skyrocketing up $76 million.”
Non-chocolate chewy candy, which has a nearly 40% share of non-chocolate candy sales, had a nearly 6% spike in dollar sales last year, according to NCA. “Chewy items are driving sales, with fruit chew sales up 10% and gummy candies ahead nearly 9%,” said Melinda Lewis, VP marketing for gummies and fruit snacks at Ferrara Candy Co. “Within those forms, bite-sized offerings paired with consumer convenience (e.g., re-sealable packaging) are performing well.”
Hershey got a lift in the chewy non-chocolate segment last year with the launch of its Lancaster brand of soft crème caramels available n three flavors: caramel, caramel and vanilla, and raspberry. Hershey also continues to bring innovative muscle to its Twizzlers licorice brand and its Jolly Rancher hard candy brand. The confectionery giant has been finding ways to combine hard and chewy candies together with its Jolly Rancher Crunch ’N Chew and Jolly Rancher Bites Filled Gummies.
Seasonal non-chocolate, which owns 23% of the non-chocolate segment’s dollar share, grew 3%. “We have proven that jelly beans aren’t just for Easter, and merchandising and pack types have played an important role in expanding the category year-round. We offer a large variety of displays — everything from a 4-ft. wide permanent inline display to a disposable Power Wing — since different accounts have different requirements,” said Rob Swaigen, VP of marketing at Jelly Belly.
Novelty, while an everyday segment, plays a big part in the seasonal category. “The non-chocolate novelty category is experiencing extremely good growth,” said Larry Lindenbaum, VP of sales at CandyRific. “The driver for the category is licensing.” CandyRific’s Disney programs are perennials. The company also works with licenses with movie tie-ins.
While candy is hardly a “good-for-you” category, consumers are interested in natural ingredients when they indulge. More than half of consumers of non-chocolate confectionery think it’s important that products in the category are made with real fruit, according to Mintel research. “This represents an advantage the category has over chocolate, with many products having fruit flavors that can appear healthier than the fat and sugar found in chocolate confectionery,” stated Mintel’s report.
Luna line offers deep dermal cleansing
STOCKHOLM — With its range of Luna skin care devices that promise to offer a completely new approach to skin care, Swedish brand Foreo is making waves in the beauty device market.
The brand’s buzz comes from 10 years of research through a multidisciplinary collaboration between specialists at the Foreo institute, in which a breakthrough of smooth silicone touch points and T-Sonic was born. The first skin care brand on the market to adopt this concept, Foreo’s collection of Luna devices use a range of high-and low-frequency T-Sonic waves that pulsate deeply across the dermal layer of the skin to cleanse deeply yet gently, the company stated.
There’s also a Luna for men. Designed specifically for a man’s oiler skin, this take on Luna promises a closer shave after one minute of use, while driving out the skin’s impurities to help prevent razor burn, the company stated.
Devices still grow as market matures
Well, it seems beauty mavens still love their beauty devices.
According to Kline Group, the market was just over $1 billion at the retail sales level in 2013 — driven by both new product launches from existing marketers and new players — with strong growth predicted for 2014.
As a follow-up, Kline stated earlier this year in a blog, “From Crow’s Feet to Calluses: At-home Beauty Devices Cover it All,” that the at-home devices enjoyed another year of positive growth.
According to Kline, the market is becoming more mature, and now marketers are “tasked with scouting out pockets of opportunity to expand their reach.”
One example of brands branching out with new generation devices is Tria Beauty. Late last year, Tria Beauty, a maker of light-based skin care, announced that it had received clearance from the Food and Drug Administration for the company’s Age-Defying Laser, which is designed to treat multiple signs of facial aging. This product expands the Tria portfolio into the anti-aging category and furthers Tria’s mission of providing consumers with advanced skin care solutions previously only available in-office — and at a fraction of the cost and with the convenience of home use.
In addition, VB Beauty’s new Pulsaderm Buddy was unveiled earlier this year. The Pulsaderm Buddy, which offers the reinvigorating pulsation technology of the Pulsaderm, is a compact size that’s small enough to fit into the palm of the hand.