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Noah’s Sparkling Spring Water adds new flavors, updates packaging

BY Allison Cerra

CHICAGO — Noah’s Sparkling Spring Water has debuted new flavors and packaging for its beverages.

The company said in addition to its original flavor, the sparkling spring water now is available in lime, blueberry pomegranate and peach mango. What’s more, the drinks also will make their debut in 12-oz. Rexam Sleek cans. Previously, Noah’s Sparkling Spring Water only was packaged in glass bottles.

Noah’s Sparkling Spring Waters are currently available at select retail locations in California, Nevada, Idaho and Utah with plans to drive expansion across the country.

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Inventure Foods to offer Nathan’s Famous snacks

BY Allison Cerra

PHOENIX — Inventure Foods has teamed up with Nathan’s Famous to offer ready-to-eat snacks that will be available at retailers this fall.

Inventure Foods said that its lineup will include Nathan’s crunchy crinkle fries, which will be available in cheddar cheese, chili cheese and honey mustard flavors and packaged in 2- to 3.5-oz. bags for a suggested retail price to $1.99 to $2.19. Additionally, Nathan’s crinkle cut potato chips will be available in a single-serve, 1.25-oz. size that will retail from $.99 to $1.29.

"The common denominator within all of our successful snack foods is creating great tasting products that connect with the brand," Inventure Foods Steve Sklar, SVP marketing said. "The Nathan’s Famous menu offers a wide variety of diverse, inspired flavors that will allow us to develop unique snack chips that stand out from the typical ‘sour-cream-and-onion’ crowd."

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Extreme concerns raised with second season of ‘Extreme Couponing’

BY Michael Johnsen

SILVER SPRING, Md. — The second season of "Extreme Couponing" debuted on TLC Wednesday evening, and with the new season came a renewed concern as to how extreme couponers will impact value promotions at retail.

That may be one of the more significant concerns for retailers, according to a Bloomberg report published Wednesday — that promotions are attracting one-time buyers who cherry-pick their way through the weekly shopping trip in place of loyal consumers.

According to the Bloomberg report, retail-specific loyalty programs are the answer. For example, CVS Caremark awards "Extra Bucks" to its ExtraCare shoppers who buy a grouping of items. Those "Extra Bucks" can only be redeemed on future shopping visits to CVS.

According to a Drug Store News poll earlier this year, 57% of respondents deemed extreme couponing bad for business. Another big problem with extreme couponing is "how it’s affecting the availability of product for other customers," David Fikes, director of consumer affairs for the Food Marketing Institute, told DSN in its June cover story on the subject. "When someone comes in with coupons and just wipes out a whole shelf of product, that’s not … proper use of couponing."

TLC’s "Extreme Couponing" series has averaged 1.9 million total viewers during its first season, according to TLC.

"’Extreme Couponing’ has struck a chord with our viewers and has sparked a passion in people who are looking for creative ways to save money," stated Amy Winter, general manager of TLC. "The series is creating even more super shoppers, and we are lining our shelves with their remarkable stories."

TLC has ordered 12 episodes for the second season.

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kelismith says:
Sep-30-2011 04:17 am

This past week the TLC network premiered a new series called Extreme Couponing. It has drawn a great deal of controversy across the internet. one smart source for coupon is Printapons check it out

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