BEAUTY CARE

Noah’s Naturals redesigns product packages, expands distribution

BY Antoinette Alexander

LOS ANGELES Organics by Noah’s Naturals has repackaged three of its hottest products and has expanded distribution.

“We wanted to provide consumers with a modern, user-friendly package that looks great on display and can easily be tossed into a bag for application on the go,” stated Noah Bremen, founder of Noah’s Naturals. “Tube packaging is more convenient, and the sharp silver tone gives the feel of a prestige product, but at an accessible price point, which is now more important than ever given the economic times.”

The three products that now bear the new, modern packaging are Organics by Noah’s Naturals Rosemary Mint Body Lotion, Coconut Vanilla Body Lotion and Shea Butter Hand Cream. Each product has a suggested retail price of $10.99.

Noah’s Naturals also recently expanded its distribution to include 1,500 Walmart doors, bringing the total to 2,500, in addition to distribution at the former Longs stores (now part of CVS Caremark) and Fred Meyer.

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David Babali for WildAid now available at Sally Beauty Supply stores

BY Antoinette Alexander

LOS ANGELES Actress Kate Hudson and her hairstylist David Babaii have introduced David Babaii for WildAid, an eco-friendly line of hair care products, at Sally Beauty Supply stores nationwide beginning June 1.

The products are currently sold within several mass-market retailers including Rite Aid and Duane Reade.

The hair care products are free of sulfates, parabens and petrochemicals and are not tested on animals. In addition, the line supports wildlife conservation by donating 10% of profits to WildAid, a global wildlife conservation organization.

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Physicians Formula CFO to retire

BY Antoinette Alexander

AZUSA, Calif. Physicians Formula has announced the resignation of Joseph Jaeger as CFO due to family reasons. Jeff Berry will succeed him as the interim CFO, effective May 29.

“Joe has been a valuable member of the Physicians Formula management team for the last five years and we appreciate his service to the company,” stated Ingrid Jackel, chairwoman and CEO.  “We welcome Jeff as the interim CFO given his proven strategic and financial skills. I have worked with Jeff over the last two years in his capacity as a board member, and he will bring a high level of strategic focus and financial acumen to our company as we navigate through these challenging economic times.”

Berry has been a member of the board since October 2007. He is currently a member of the audit committee, and is also the chair of the compensation committee and the corporate governance and Nominating Committee. Berry will resign from the board while acting as the interim CFO.

Berry was the treasurer and head of strategy and business development for Del Monte Foods until June 2008, when he resigned to work as an advisor to private equity firms in the food and personal care industries. Prior to his experience at Del Monte, he was a management consultant with McKinsey and Company and Bain and Company.

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