Noah’s Naturals redesigns product packages, expands distribution
LOS ANGELES Organics by Noah’s Naturals has repackaged three of its hottest products and has expanded distribution.
“We wanted to provide consumers with a modern, user-friendly package that looks great on display and can easily be tossed into a bag for application on the go,” stated Noah Bremen, founder of Noah’s Naturals. “Tube packaging is more convenient, and the sharp silver tone gives the feel of a prestige product, but at an accessible price point, which is now more important than ever given the economic times.”
The three products that now bear the new, modern packaging are Organics by Noah’s Naturals Rosemary Mint Body Lotion, Coconut Vanilla Body Lotion and Shea Butter Hand Cream. Each product has a suggested retail price of $10.99.
Noah’s Naturals also recently expanded its distribution to include 1,500 Walmart doors, bringing the total to 2,500, in addition to distribution at the former Longs stores (now part of CVS Caremark) and Fred Meyer.
David Babali for WildAid now available at Sally Beauty Supply stores
LOS ANGELES Actress Kate Hudson and her hairstylist David Babaii have introduced David Babaii for WildAid, an eco-friendly line of hair care products, at Sally Beauty Supply stores nationwide beginning June 1.
The products are currently sold within several mass-market retailers including Rite Aid and Duane Reade.
The hair care products are free of sulfates, parabens and petrochemicals and are not tested on animals. In addition, the line supports wildlife conservation by donating 10% of profits to WildAid, a global wildlife conservation organization.
Three brands to advertise with StoreBoard Media
NEW YORK Three brands have signed on to advertise on StoreBoard Media’s security pedestal media.
Coca-Cola’s Nestea and Cadbury’s Dentyne gum are being featured on StoreBoard’s EyeCurve billboards at the entranceways to chain drug stores nationwide. The campaigns will run through June 14. Meanwhile, Johnson & Johnson’s Aveeno is a returning brand.
Douglas Leeds, StoreBoard’s CEO, said, “Our in-store billboard media opportunity has emerged as an ideal solution for stores looking to become more customer-centric, and for brands that want to reach out-of-home shoppers at the point-of-decision.”
Retailers who join the StoreBoard media network generate a new source of revenue, Leeds said, since StoreBoard shares its revenue with retailers and sells its product as media rather than promotion, enabling retailers to gain access to new marketing dollars from brands.
StoreBoard advertising runs in four-week cycles. The Nestea, Aveeno and Dentyne campaigns comprise the sixth cycle for 2009.