BEAUTY CARE

Noah’s Naturals: Look of prestige with ‘accessible price point’

BY Antoinette Alexander

LOS ANGELES Noah’s Naturals is getting a makeover. Beginning February, the beauty brand will trade its green-and-amber packaging for a new look, which boasts shades of purple and gold with a floral motif, throughout its entire line of products.

“We wanted to shake up the natural space by creating beautiful, prestige-inspired packaging,” stated Noah?s Naturals founder Noah Bremen. “Our goal with this repackaging initiative is to make Noah’s Naturals appeal to the masses, rather than just the traditional natural products consumer. This new packaging has the look and feel of a luxury product but is available at an accessible price point, which makes it appealing to any consumer who is looking for a high-quality, beautifully packaged product that will effectively help fight the signs of aging.”

With this new look comes a new focus for the brand: Anti-aging. All of the products in the collection now fall under the natural age repair umbrella — with the positioning displayed prominently on the packaging — and will feature such anti-aging and beautifying ingredients as acai, pomegranate, goji berry and grape seed.

Along with the new look and anti-aging focus, Noah’s Naturals will be pairing many of its topical skin care products with ingestible counterparts that provide additional skin benefits from within. This new concept, dubbed by the brand as “Beauty from the Inside Out,” evolved from a quest to find innovative ways to enhance its existing line of natural face, body and hair products.

Noah’s Naturals rolled out the first of its beauty supplements, anti-aging beauty elixir, in January with more supplemental pairings in the works.

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Dr. Fresh donates face masks, hand sanitizer to Red Cross

BY Antoinette Alexander

BUENA PARK, Calif. Dr. Fresh, a maker of personal care products, is donating 50,000 Infectiguard surgical face masks and 5,000 units of its Infectiguard hand sanitizer to the Red Cross to aid in Haitian earthquake relief efforts.

“With increasing public health concerns including poor air quality, the proliferation of bacteria, and lack of water, something as simple as masks and hand sanitizers can help both earthquake survivors and relief workers,” stated Puneet Nanda, founder of Dr. Fresh.

The supplies are urgently needed to stop the spread of infection from patient to patient in the disaster-hit area. Fresh water is scarce, so waterless hand sanitizers can bridge the gap when traditional hand washing is not possible, the company stated. Doctors and nurses have to treat thousands of patients with open wounds, and thus need protection when moving from one patient to the next. The surgical face masks help to protect the doctors as well as the patients from infection.

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St. Ives gets fresh-faced for 2010

BY Antoinette Alexander

MELROSE PARK, Ill. St. Ives, a skin care brand from Alberto-Culver, is launching for 2010 new facial products infused with 100% natural green tea.

To help shoppers battle acne, there’s the new St. Ives Naturally Clear green tea cleanser and Naturally Clear green tea scrub.

The cleanser promises to help reduce redness caused by acne and is made with 2% salicylic acid to clear blemishes. The daily scrub is designed to prevent blemishes while exfoliating and removing dead skin cells. The scrub is made with 1% salicylic acid.

The suggested retail for each product is $5.69.

Also new under the St. Ives brand is the St. Ives intensive healing advanced body moisturizer. The restorative hydration complex promises to rescue even the driest skin. The formula contains cocoa, mango, shea butters and vegetable-derived glycerin. The bottle contains a minimum 20% post-consumer resin.

The suggested retail price is $4.99 for an 18-fl. oz. pump and 99 cents for a 2-fl. oz. tube.

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