BEAUTY CARE

Noah’s Naturals keeps consumers looking young and fresh

BY Antoinette Alexander

LOS ANGELES Noah’s Naturals, a maker of natural and organic beauty care products, is looking to help consumers be beautiful inside and out with a new acai anti-aging face care line and an anti-aging beauty beverage.

The facial care line is made with an exclusive acai complex of vitamins and antioxidants to help stimulate healthy cell function and protect skin from the harmful effects of free radicals. The products promise to help minimize fine lines and wrinkles, restore skin’s natural clarity, improve the appearance of photo-aged skin and increase skin?s firmness and elasticity.

The collection includes Noah’s Naturals age repair gentle cream cleanser with a suggested retail price of $8.99, Noah’s Naturals age repair firming gel serum for $18.99 and Noah’s Naturals age repair facial moisturizer for $15.99. The products will be available at select food, drug and mass retailers beginning February 2010.

Hitting shelves in January is the new anti-aging beauty beverage, a daily powder drink infused with an anti-wrinkle ingredient called collactive, acai berry, goji berry, pomegranate and blueberry.

The beverage contains 30 calories and has no added sugar. It delivers 100% of the recommended daily serving of vitamin A, 300% of the recommended daily serving of vitamin C and 200% of the recommended daily serving of vitamin E, the company stated.

The anti-aging beauty beverage has a suggested retail price of $19.99 for a 14-day supply and $29.99 for a 30-day supply.

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Revlon adds new member to board

BY Antoinette Alexander

NEW YORK Revlon has announced that Richard Santagati has joined its board of directors.

With the election, Revlon’s board of directors is now comprised of 12 members, eight of whom constitute independent directors under NYSE standards.

Santagati has served in senior executive capacities in business and higher education throughout his career, and most recently served as the president of Merrimack College in Massachusetts from 1994 to 2008. Prior to 1994, he held many senior management roles, including president and CEO of Artel Communications, partner of Lighthouse Capital, CEO of Gaston & Snow and president and CEO of NYNEX business Information Systems.

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Always, Beinggirl.com host ‘America’s Biggest Sleepover’ with Jordin Sparks

BY Allison Cerra

CINCINNATI Feminine protection brand Always and a Web site for girls are kicking off a nationwide, online event called “America’s Biggest Sleepover”, hosted by singer-songwriter Jordin Sparks.

The exclusive event, hosted on Beinggirl.com on Nov. 7, promises a night of fun, sleepover-themed activities. Beinggirl.com will feature exclusive performances from Sparks’ latest album, “Battlefield”, in addition to her other popular hits from her platinum, self-titled, debut album. She will also answer fan questions submitted on Beinggirl.com and participate in other fun activities throughout the evening. The event features games, recipes, hairstyling tips and advice from other girls on how to host the perfect sleepover party. Additionally, for every girl that participates in “America’s Biggest Sleepover,” Always will donate $1 (up to $25,000) to Protecting Futures, a program dedicated to helping girls in developing regions stay in school.

“‘America’s Biggest Sleepover’ by Always and Beinggirl.com is really focused on connecting girls across the U.S. through a shared experience that we designed with them hand-in-hand,” said Ankur Marwah, global brand manager for Always. “We worked very closely with our Beinggirl.com subscribers for their input on everything from recipe tips to selecting Jordin Sparks as the celebrity guest, and we are excited to bring girls together for this truly collaborative event.”

For more information about “America’s Biggest Sleepover”, visit www.beinggirl.com.

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