BEAUTY CARE

NO-AD becomes first mass-market sunscreen to go paraben-free

BY Gina Acosta

ORLANDO — NO-AD Sun Care has become the first mass market sunscreen product line to go both paraben- and retinyl palmitate-free.

Parabens are the most widely used preservatives in cosmetics and personal care products, while retinyl palmitate is a form of vitamin A that has antioxidant properties.

"While there is no evidence that sunscreens with paraben or retinyl palmitate pose an issue," said Krisztina Toth, Brands and Trade Marketing Manager, NO-AD Sun Care, "many customers and consumers wanted a paraben- and retinyl palmitate-free product."

NO-AD has also launched two new sun care products, plus all NO-AD bottles and sprays have been redesigned with a new, fresh look, vivid fun colors, and a stylized beach umbrella in various contrasting hues.

The two new products include:

NO-AD Baby Sun Care Lotion SPF50
• Paraben-free. Retinyl palmitate-free. PABA-free. Fragrance-free. Hypoallergenic. Oil- and dye-free.
• Beneficial ingredients:  Aloe, Vitamin E, cocoa seed butter.
• Broad-spectrum UVA/UVB protection. Water-resistant (80 minutes).
• Pediatrician-tested and recommended by the Skin Cancer Foundation for active use.
• Lower cost per ounce than national brands. 13 oz.  MSRP $8.99

NO-AD Baby Sun Care Stick SPF50
• Easier application than other brands; no drag due to organic beeswax; perfect for delicate baby skin!
• Paraben-free. Retinyl palmitate-free. PABA-free. Oxybenzone-free. Fragrance-free. Hypoallergenic. Oil- and dye-free.
• Beneficial ingredients:  Organic beeswax, Vitamins C and E, cocoa seed butter.
• Broad-spectrum UVA/UVB protection. Water-resistant (80 minutes).
• Pediatrician-tested and recommended by the Skin Cancer Foundation for active use.
• Lower cost per ounce than national brands. 0.65 oz.  MSRP $4.99

According to the CDC, sunscreen use is particularly low among people with lower incomes, presenting the likelihood of skin cancer incidences in these populations. Consistent with NO-AD's philosophy of providing affordable, high-quality sun protection, the brand is offering five-ounce lotions for $3.50 at select Walmart stores.  Products include SPF30, Sport SPF50, Kids SPF50, and new Baby SPF50.

All NO-AD sunscreen products are lightweight and fast-absorbing. All NO-AD sunscreens are also PABA-, paraben-, and retinyl palmitate-free. NO-AD products are not tested on animals.

NO-AD is available principally in mass, food and drug retailers throughout the U.S. and in 25 countries.

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Exuviance launches new body firming concentrate

BY Gina Acosta

PRINCETON, N.J. — NeoStrata's Exuviance, creator of the original Glycolic Acid peel, is expanding its product line with a new innovation that promises firmer skin on the body.

Exuviance says its new Body Tone Firming Concentrate has a potent firming formula that helps to address the weakened support matrix that can lead to looseness, a dimpled appearance and thin, crepe-like skin texture on the arms, legs, and stomach. Exuviance Body Tone Firming Concentrate has a triple firming complex of patented NeoGlucosamine, Citrafill and AminoFil that targets collagen and cushions skin's matrix to create a supportive, firming network for the body.

A special rollerball applicator massages skin, stimulating circulation while delivering the high potency firming body treatment. Pure caffeine, a known energizer and body toning agent, further helps to smooth and refine body contours.

"Anti-aging efforts are all too often concentrated on the face, but our bodies show signs of environmental stress and aging, too," says Barbara Green, head, R&D and clinical research, NeoStrata Company, Inc. "This patented Triple Firming Complex along with Caffeine can really help address the crepe-like and dimpled skin that can appear as we age."

Exuviance Body Tone Firming Concentrate, which has an MSRP of $57, is available at ULTA and other beauty retailers nationwide. 

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Tom’s of Maine invites consumers to ‘green your schools’

BY Gina Acosta

KENNEBUNK, Maine — Tom's of Maine is investing in kids and the community with a new campaign that asks the public to help choose the most creative environmental projects submitted by educators nationwide. 

The "Green Your School Fund" is a new initiative from Tom's of Maine, a pioneer in making products that are natural, responsible and sustainable. The company has teamed up with DonorsChoose.org to give $1 million dollars to classrooms nationwide so students can roll up their sleeves and understand at an early age the impact they can have on the planet.

More than 250 projects from 40 states were submitted and a panel of judges chose the 10 most creative ideas as finalists. Now, communities across the country get to choose their favorite classroom lesson. 

The project that receives the most votes will receive $25,000 in funding to turn their project into a reality. Second place and third place winners will receive $15,000 and $10,000 respectively and seven honorable mention projects will receive $2,000 each.

The fund is also distributing more than $900,000 to classrooms across the country. As such, every educator that submitted an idea to the Tom's of Maine "Green Your School Fund" has already received 50 percent or more in funding towards reaching their project goal. The public can also help support these projects in classrooms across the nation by contributing at DonorsChoose.org/greenschoolfund.

"Incorporating a healthy routine into a child's daily life involves more than just teaching them how to take care of their bodies, it also includes teaching them how to take care of the communities where they live," said Susan Dewhirst, public relations and goodness programs manager at Tom's of Maine. "Our hope is that the projects submitted as part of the Tom's of Maine 'Green Your School Fund' will help teachers to introduce their students to ways they can make a meaningful impact in both their school and their community, and then take these lessons and apply them as they grow into adulthood."

Tom's of Maine is a leading natural products company focused on oral and personal care, carrying toothpaste, mouthwash, dental floss, deodorant, antiperspirant, bar soap, body wash, body lotion, hand cream, lip balm and baby care products. 

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