BEAUTY CARE

Nivea taps Khloé Kardashian-Odom for Good-bye Cellulite, Hello Bikini! Challenge

BY Antoinette Alexander

WILTON, Conn. — Khloé Kardashian-Odom — known from such reality shows as E!’s "Keeping up with the Kardashians," "Khloé and Lamar" and "Kourtney and Khloé Take Miami" — is participating in the 2011 "Nivea Good-bye Cellulite, Hello Bikini! Challenge," a four-week program that combines fitness, nutrition, style and skin care with Nivea Good-bye Cellulite products.

The reality star will use Nivea’s Good-bye Cellulite fast-acting serum and advanced Good-bye Cellulite gel-cream to help visibly reduce the appearance of cellulite and help to increase overall bikini confidence.

"Nivea is honored that Khloé Kardashian-Odom will be enrolling in this year’s Good-bye Cellulite, Hello Bikini! Challenge," stated Magnus Jonsson, VP marketing at Beiersdorf. "It’s inspiring that a star like Khloe isn’t afraid to share that she has cellulite and openly tell women that it’s OK to want to improve the appearance of their skin. Nivea shares the same goals and aspires to help women everywhere feel more beautiful and confident, with the help of our unique diet and exercise program and Good-bye Cellulite products."

Kardashian-Odom also is encouraging women everywhere to join her in taking the challenge to help get bikini-confident for summer. Women can register to take part in the challenge by visiting Facebook.com/NiveaUSA. Kardashian-Odom also will be documenting her progress throughout the four weeks via Twitter.

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Banana Boat celebrates summer with daily giveaways

BY Antoinette Alexander

SHELTON, Conn. — Banana Boat sun care has kicked off its "101 Days of Summer" daily giveaway of prizes to help educate families on how to best protect themselves this summer.

The 101 daily prizes, will be awarded to fans on Facebook.com/BananaBoatBrand and Twitter at @BananaBoat. Prizes, which include Banana Boat product, beach totes, beach towels, gas cards and Visa gift cards, range in value to upward of $300.

With the help of The Skin Cancer Foundation and sun experts, Banana Boat will share advice and sun safety tips with families across the country and encourage them to get "Sun Certified."

Earlier this spring, Banana Boat set out to raise $101,000 for The Skin Cancer Foundation by getting 101,000 consumers "Sun Certified" this sun season. Each consumer who takes a short Sun 101 quiz on the Banana Boat Facebook page receives a "Sun Certified" badge to feature on his or her profile, and triggers a $1 donation to support The Skin Cancer Foundation’s education initiatives.

As part of its education initiative, Banana Boat also is teaming up with sun care experts, including two-time Olympic Gold Medalist and U.S. Women’s Soccer Team captain Christie Rampone, dermatologist Julie Karen and family lifestyle expert Amy Goodman. Over the course of the summer, these experts will share advice and host live conversations on the Banana Boat Facebook page.

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Costco to carry Lily.B eye cream

BY Antoinette Alexander

SCOTTSDALE, Ariz. — The maker of Lily.B, a line of natural skin care products, has inked a partnership with Costco to carry its Lily.B multi-action rescue ultra eye cream at a special low price for a limited time at 20 pilot Costco locations in eight states.

"We were very excited when Costco approached us about Lily.B multi-action rescue ultra eye cream. After trying the product and seeing the eye cream placement in Parents magazine, Costco decided to test the product in 20 locations across the [United States]," Lily Blue LLC founder Liz Bishop said. "Through June 30, you can find Lily.B ultra eye cream in select Costco stores, specially priced at $27.99."

Lily.B products are made with natural botanicals and sea-sourced ingredients. The multi-action rescue ultra eye cream is designed to help reduce puffiness and under-eye circles while providing antioxidant protection and all-day hydration.

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