BEAUTY CARE

Nivea Men, MLB.com team up for ‘Clean Start’ to 2015 season

BY Antoinette Alexander

NIVEA Men behind the scenes with Anthony Rizzo at Spring Training

 

WILTON, Conn. — Beiersdorf’s Nivea Men is partnering with MLB.com for a “Clean Start” to the 2015 season.

The brand has also partnered with Chicago Cubs first baseman Anthony Rizzo and Boston Red Sox pitcher Joe Kelly to share a series of Clean Start moments that will help players and fans elevate their games both on and off the field.

First up to bat, Nivea Men visited MLB Spring Training last month to find out how baseball’s top stars were getting a Clean Start for the 2015 season. From meeting new team members, to making predictions for the upcoming season and how they were preparing, players from the top teams give fans an exclusive sneak peek of what’s to come.

As the season gets into full swing, Nivea Men is giving fans another Clean Start by teaming up with Rizzo and Kelly for a look at one of the most buzzed about topics in the game — player and fan superstitions.

“Working with Nivea Men is a natural fit, as all guys need to feel confident before taking on the day,” stated Rizzo, a 2014 National League All-Star. “I never want shaving irritation and redness to take my mind off the game, so I use Nivea Men Sensitive Cooling Shaving Gel and Post Shave Balm to soothe my skin and reduce irritation to help me feel good each morning.”

NIVEA Men will also be giving a Clean Start to Cubs, New York Mets and Red Sox fans throughout the season with the chance to win VIP Prize packages complete with batting practice access and tickets to view a game in style.

“Nivea Men knows that a Clean Start gives men the confidence they need throughout the day, whether it’s before an important meeting or a big game, and NIVEA Men products can help guys achieve that,” stated Jennifer Delaney, director of marketing for Nivea Men. “We are so excited to partner with MLB.com to bring that power to players and fans alike this season with a new line of Sensitive Cooling products that will give them the confidence to win in any of life’s moments – on or off the field.”
 

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CCA Industries ‘pleased’ with Q1 results

BY Antoinette Alexander

EAST RUTHERFORD, N.J. — CCA Industries, whose brands include Plus+White, Bikini Zone and Nutra Nail, swung to a profit during the first quarter.

Net sales increased 14.6% to $7 million in the first quarter of fiscal 2015 from $6.07 million the prior year first quarter. Net sales of each of CCA's core brands increased during the first three months of fiscal 2015 versus the comparable period in the prior year.

"We are pleased with our first quarter business results, however we are cognizant that our niche brands compete in highly competitive categories and will continue to require the backing of smart marketing and advertising programs to deliver sustainable profitable growth. We are committed to doing just that in the months ahead,” stated Richard Kornhauser, CEO and president.

Income from operations increased $1.8 million to a profit of $98,596 in the first quarter of 2015 versus an operating loss of $1.7 million reported for the first quarter of fiscal 2014. Earnings per share, on a fully diluted basis, were 1 cent from continuing operations versus a loss of 15 cents in the prior year first quarter.
 

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New ReVive Light Therapy beauty devices hits Walgreens.com, Rite Aid

BY Antoinette Alexander

DENVER — LED Technologies has teamed up with kathy ireland Worldwide to develop reVive Light Therapy. The products launched at Walgreens.com and Rite Aid this spring and include skin care devices that offer the latest technology in four key areas: anti-aging; uneven skin tone, and hyperpigmentation; acne and skin healing.

“ReVive Light Therapy is exquisite. This all-natural anti-aging and skin care therapy is something I truly believe in. Looking your best, from a healthy perspective is powerful. I believe reVive Light Therapy is a unique product that is able to make powerful and personal changes in our lives. These treatments from my experience are exceptional for wrinkles, aging spots, fine lines, sun damage and more,” stated Kathy Ireland, CEO and chief designer of kathy ireland Worldwide.

The FDA-approved products include —

Essential ($69) – This light therapy treatment for wrinkles or acne features 24 medical-grade LED lights. Each system includes a free peptide or blemish serum valued at $39.

Clinical C 60 ($169) – This collection features interchangeable light treatment heads with 60 medical-grade LED lights. There are anti-aging, acne and pain relief treatment kits. Each system includes a free serum or healing balm valued at $39.

Professional Panel System ($349 to 399) – This features four functions in one unit with 302 LED lights. It offers a contemporary and portable design with shortest the treatment time: eight minutes daily. It is ideal for face, neck, chest, hands and back treatments. The system includes all four treatment serums and balms (a $198 value).
 

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