BEAUTY CARE

Nivea for Men introduces eye roller gel

BY Antoinette Alexander

WILTON, Conn. Beiersdorf’s Nivea for Men has officially announced the launch of its new Q10 revitalizing eye roller gel that is engineered to minimize the look of fine lines and wrinkles, and reduce the appearance of dark circles and puffiness underneath the eyes.

The product was developed based on the popularity of the Nivea for Men Q10 family of products, which includes Nivea for Men Q10 revitalizing double action shave gel, Nivea for Men Q10 revitalizing double action balm and Nivea for Men Q10 revitalizing lotion.

The gel formula absorbs quickly into the skin without feeling greasy. A new bottle with a rolling metal ball makes it quick and easy and to apply, while soothing and relieving the eye area with a cooling sensation.

“We are thrilled to introduce an innovative eye care product into the men’s market,” stated Nicolas Maurer, VP marketing for Beiersdorf. “The Revitalizing Q10 eye roller offers an easy solution for men who have an active lifestyle but still want to take care of their skin and look rested on a daily basis.”

The product is now available at food, drug and mass and has a suggested retail price of $8.99.

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Burt’s Bees natural toothpaste hits store shelves

BY Antoinette Alexander

NEW YORK Natural personal care company Burt’s Bees has introduced a line of Burt’s Bees natural toothpaste.

The line now is on the shelves in major retailers including CVS, Walgreens, Target and Walmart. The toothpastes, which have a suggested retail price of $4.99 each, are available with or without fluoride and fall into three different platforms:

  • Adult multicare formulas: Multiple benefits to naturally care for teeth and gums and a peppermint flavor
  • Adult whitening formulas: Added whitening power to naturally brighten teeth in two weeks and a peppermint flavor
  • Kids’ formula: Natural berry and orange flavors and colors.

The toothpastes are SLS-free and do not contain artificial colors, flavors, preservatives or sweeteners. According to the company, they are the first and only natural toothpaste line of products to be certified by the Natural Products Association.

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King of Shaves revamps line for women

BY Antoinette Alexander

NEW YORK U.K. shave brand King of Shaves has redesigned and reintroduced its shaving line for women, taking a fun and flirty approach to the line that now flies under the Queen of… banner.

Hitting Target and Duane Reade stores during spring are the new Ta-da! shaving gel and Ooh la la! shaving gel products priced at $3.99 each.

Ta-da! shaving gel is a paraben-free formula that is infused with tea tree oil. Ooh la la! shaving gel is a paraben-free formula that is infused with aloe vera to soothe skin.

Currently available for men is the new King of Shaves Azor Advanced Shaving Gel and Azor System Razor. These two products are designed to work together for the ultimate close yet comfortable shave.

The shave gel is a black mentholated gel that has micro-magnetically enhanced particle technology to help the gel “stick” to the Azor razor’s blades throughout the shave reducing the chance of irritation or burn when shaving. The formula is free of sodium laureth sulfate and parabens and uses King of Shaves’ skin surface-enhancing technology and advanced lubrication system to help protect, moisturize and lubricate skin throughout the shave. The suggested retail price is $6.99.

Key features of the Azor System Razor include a flexible “reflex hinge” that allows the razor’s head to bend and flex with every contour and curve of the face, a soft rubber bumper that helps lift hairs to protect against nicks and cuts and prevent ingrown hairs, and four Endurium-coated blades that stay sharper for longer.

The suggested retail price starts at $8.99 (includes two extra blade cartridges). Replacement cartridges are $8.99 for four and $14.99 for eight.

The Azor System Razor and Advanced Shaving Gel are available at A&P, CVS.com, Drugstore.com, Duane Reade and Pathmark.

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