BEAUTY CARE

Nivea for Men introduces eye roller gel

BY Antoinette Alexander

WILTON, Conn. Beiersdorf’s Nivea for Men has officially announced the launch of its new Q10 revitalizing eye roller gel that is engineered to minimize the look of fine lines and wrinkles, and reduce the appearance of dark circles and puffiness underneath the eyes.

The product was developed based on the popularity of the Nivea for Men Q10 family of products, which includes Nivea for Men Q10 revitalizing double action shave gel, Nivea for Men Q10 revitalizing double action balm and Nivea for Men Q10 revitalizing lotion.

The gel formula absorbs quickly into the skin without feeling greasy. A new bottle with a rolling metal ball makes it quick and easy and to apply, while soothing and relieving the eye area with a cooling sensation.

“We are thrilled to introduce an innovative eye care product into the men’s market,” stated Nicolas Maurer, VP marketing for Beiersdorf. “The Revitalizing Q10 eye roller offers an easy solution for men who have an active lifestyle but still want to take care of their skin and look rested on a daily basis.”

The product is now available at food, drug and mass and has a suggested retail price of $8.99.

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Clean & Clear shows off Finishes Collection at Gen Art event

BY Antoinette Alexander

NEW YORK Clean & Clear, a skin care brand by Johnson & Johnson Consumer Products, has unveiled its new Finishes Collection and kicked off a designer dress competition with arts and entertainment organization Gen Art.

At the Gen Art Fashion Alumni Celebration on March 16 the brand set up a “Skincare Station” where guests could receive a personalized skin care consultation and take home a gift bag filled with Clean & Clear Finishes.

The new Finishes line is designed to give teens the perfect finish to their daily skin care regimen. Designed specifically for young skin, the oil-free line of cleansers and a pore perfecting moisturizer is infused with skin-perfecting minerals.

All teens who visit discover.genart.org, which will also serve as a social networking community, will have the opportunity to weigh-in on their favorite entries and become “best friends” with the designer. A panel of judges, which includes members from Gen Art, Clean & Clear and Seventeen magazine, will review the top users and will choose a winner based on originality, style, relevance and overall creation. The winner prom dress will be put into production and will be showcased in June at grand finale event in New York. The winning designer will receive $5,000 courtesy of Clean & Clear.

In addition, teens who visit Seventeen.com/StartToFinish can enter a sweepstakes for a chance to win the dress from the designer competition.

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Walmart to carry Naturally Fresh products at more stores

BY Antoinette Alexander

POMPANO BEACH, Fla. Walmart is expanding the number of stores that carry Naturally Fresh deodorant crystal by 648 locations.

Naturally Fresh deodorant, a brand by family-owned TCCD International, has been in select Walmart stores for nearly two decades. The expansion brings the total number of stores carrying the all-natural product to 2,363.

Walmart shoppers will also be able to buy the Naturally Fresh deodorant crystal fragrance-free roll-on, which promises to provide 24-hour, non-staining hypoallergenic protection. According to the manufacturer, the product contains no harmful processed aluminum or parabens.

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