BEAUTY CARE

Nivea Good-bye Cellulite receives award for marketing, communications strategy

BY Antoinette Alexander

WILTON, Conn. Nivea Good-bye Cellulite, from Beiersdorf USA, has been awarded a Bronze Media Lion at the Cannes Lion International Advertising Festival for Best Use of Sponsorship for its marketing and communication strategy to execute the brand’s 2008 Nivea “Good-bye Cellulite, Hello Bikini Challenge.”

“We are extremely honored to receive this award and are very proud of our campaign,” stated Nicolas Maurer, VP marketing for Beiersdorf USA. “We applied our deep consumer understanding, product innovation capabilities and skin care expertise to communicate with women in a powerful way that engages and empowers them to feel better about their skin.”

The Nivea Good-bye Cellulite product line includes a gel-cream, patches and dietary supplement capsules that promises to help reduce the appearance of cellulite and regain smooth skin within four weeks.

As part of the 2008 campaign, the brand created a partnership across multiple properties that featured real, relatable women?s success taking the four-week Nivea “Good-bye Cellulite, Hello Bikini Challenge,” including two on-air segments on “The Tyra Banks Show,” a three-week advertorial series following the women’s journey in People’s magazine, and an on-air segment with “Extra” featuring both models and “The Tyra Banks Show” challengers discussing their results.

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Report: More executive changes under way at P&G

BY Antoinette Alexander

CINCINNATI More executive changes are underway at Procter & Gamble as Bernhard Glock, VP global media and communications, is retiring effective Sept. 30, according to published reports.

On July 1, a new leader officially took the helm at P&G as Robert McDonald, former COO, took over as president and CEO. He succeeded A.G. Lafley, who has become chairman. As McDonald prepared for his new role, the manufacturer’s marketing-related areas witnessed a series of executive changes, including the departure of global marketing officer Jim Stengel.

Until his retirement is effective on Sept. 30, Glock is on special assignment. His duties overseeing the company’s roughly $8 billion media spend have been split between former P&G former marketing executive Dina Howell and Stewart Atkinson, manager of global marketing purchases. Howell is handling the strategic and planning portions of Glock’s role. Stewart?s duties now include overseeing global media agencies in addition to other marketing-service shops, reports stated.

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Coty Inc. to open Russian subsidiary

BY Antoinette Alexander

NEW YORK Coty Inc. is strengthening its presence in Russia’s nearly $8 billion cosmetics and toiletries market by opening a new Russian subsidiary in Moscow that will manage the marketing, sales and distribution of select Coty products.

Under the supervision of Roman Terekhov, who has been named general director of the new subsidiary, the subsidiary will manage the marketing, sales and distribution of such Coty products as Rimmel color cosmetics, Adidas personal care products, Lancaster skin and sun care products and Calvin Klein, Celine Dion, Cerruti, Chloe, Chopard, David Beckham, Davidoff, Esprit, Jil Sander and Marc Jacobs fragrances.

Previously, Coty products were sold in Russia through multiple distribution partnerships.

Terekhov, former Beauty & Co. GM and commercial director, will now be responsible for Coty’s day-to-day operations in Russia, overseeing 60 employees within the marketing, sales, supply chain and finance and information technology divisions.

“The opening of Coty’s Russian subsidiary provides Coty with a competitive in-market edge to advance our sales and build business partnerships while simultaneously strengthening our global presence in the beauty industry,” stated Coty CEO Bernd Beetz. “Coty’s Russia team will leverage existing relationships and establish new partnerships with distributors in Russia and related markets to deliver the highest quality products to consumers.”

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