Nipro showcases diabetes-friendly energy shot
BOSTON — Nipro Diagnostics is building around its co-branded blood-glucose meter with a line of glucose-control products, including its TruePlus glucose shot.
The entire line also includes a glucose tablet product, a glucose gel and a diabetes-friendly multivitamin. But it’s the diabetes-friendly energy shot that should garner the most interest, because that will be the acceptable delivery format for the next generation of diabetics.
As a category, sales of energy shots were up 43.5% to $173 million for the 52 weeks ended April 17 across food, drug and mass outlets, according to SymphonyIRI Group.
Nelson brings lower-dose, higher-absorption iron solution to market
BOSTON — Nelson marks the second branded player that should be making a significant commitment against iron supplementation in the coming year — the other being Meda Pharmaceuticals.
Nelson, however, is approaching the market with a "less is more" mantra. In other words, it’s a lower dose iron solution with a higher aborption rate.
And because of the lower iron dose, it’ll be a lot less likely to cause constipation and will be gentler on the stomach too.
Hyland’s readies for relaunch of Teething Tablets
BOSTON — Hyland’s will be bringing its Hyland’s Teething Tablets back to the market after a one-year hiatus. The product is coming back with a few changes, one of which is a child-resistant cap.
As part of the relaunch, the company is tapping into its enthusiastic mommy blogger fan base on Facebook. For exmple, last week Hyland’s put out a call to its Facebook fans for help on developing its advertising message when it comes back to market.
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